Enterprises Increase 2008 Website Analytics Budget - An Inevitable Result

According to a recent new study released by the International Website Analysis Association (Web Analytics Association), many companies plan to increase their website analysis budget for 2008, with most of the budget being allocated to employee training. This is an inevitable trend in the process of improving corporate online marketing capabilities.

In the WAA (Web Analytics Association) survey, nearly 70% of the surveyed companies plan to increase their budget for website analysis in 2008. Most companies, specifically 74%, plan to invest in website analysis consulting services and employee training so that staff can better use website statistical tools. Many companies can track various data on their websites, but they do not know how to conduct website analysis or utilize the data. Increasing the budget for website analysis can enhance a company's ability to analyze website statistics, thereby improving the performance of the company’s website and contributing to the formulation of its online marketing plans.

To further simplify website analysis work, more companies hope for bundled services that can aggregate data from search engine ads and user behavior analysis.

CuteSEO Online Marketing Management Consultants proposed two years ago that website traffic analysis is as important to professional financial analysts as financial analysis reports are. The value of website analysis comes from the expertise and experience of experts. Now, as companies begin to increase their investment in website analysis, this is an inevitable result of the improvement in corporate online marketing capabilities.