This is an article criticizing SEO.
It makes a lot of sense, you can take a look at what so-called "unjustified charges" mean in SEO!
This issue must be discussed in relation to the "death of Yue Fei."
Yue Fei, a national hero and renowned military strategist, was killed by Emperor Gaozong and Qin Hui on the charge of "unjustified charges." Regardless of how he died, it ultimately had something to do with "unjustified charges."
"Unjustified charges" implies: maybe there is, perhaps there is, I think you have it, do we need more evidence, etc., expressing a kind of "baseless sophistry and domineering attitude without needing evidence."
And the current search engine optimization (SEO) has exactly this kind of trend.
Search Engine Optimization (SEO) refers to studying and utilizing the relevant rules of search engines, optimizing websites through operations to continuously meet the rules of search engines, and ultimately achieving the goal of improving a website's ranking, inclusion, and other indicators in related search engines. This is my explanation of it.
According to the rules of search engine inclusion and ranking, no matter how they are interpreted, the final operations are directly influenced by search engines. As search engines change, it means the rules also change. When the rules change, it means the content of SEO work is also constantly changing.
As mentioned above, the work of SEO is "research and utilization," so the following changes occur:
Search engine rule changes → research changes → SEO work content changes.
The above can only illustrate one issue: SEO is merely an "interest research group," there is no concept of experts, and it certainly cannot be self-proclaimed as "a very ethereal and mysterious thing."