Sina Weibo has activated weibo.com, which will run in parallel with t.sina.com and replace it soon. This has aroused a lot of discussion and wide attention from the industry. It is also seen as a move by Sina to carry out radical reform. The industry also considers this as an indication of Sina Weibo's potential spin-off listing. The activation of Weibo.com is not only an innovative move by Sina, but this domain name will also drive tremendous brand effects.