Strategic thinking oflibrary library from studio \C viewpoint \\/ text Chinese reforming and opening of twenty years history ,can say ,also be Chinese entrepreneur born history. Looking back the twenty years be raging like a storm ,I really have a \Three Kingdoms \in the &；quot ；the white-haired fishermen Jiang Zhu used to look at the &；quot ,the autumn moon and spring breeze ；vicissitudes of life .From the beginning of reform and opening up the best timing, geography and the rise of Guangdong Electrical Deng Shaoshen ,to the &；quot ；Chinese beverage magnate &；quot ；Li Jingwei ；from Jiaodong farmer entrepreneur &；quot &；quot ；Penglai ；once a shake ,to the big Qiu Zhuang suzerain Yu Zuomin from &；quot ；China ；private economy leader &；quot ；Zhongguancun four Wan Runnan &；quot ,to Chinese risk investment ；father of Mou Qizhong ；&；quot ；from the giant miracle maker Shi Yuzhu ,to love myth creators Hu Zhibiao, me or with their dealings or have long-term close to them .When they are due to various reasons or defeat or exit all corners of the country ,the society are without exception from the operation summary of their failure .&；quot ；Mantis catching cicada ,the &；quot ；,compared to their from the swamp and finally come to a successful issue of a few lucky Operator ,I came to the conclusion that the contrary, most of them are not lost on business ,but died can not adapt to the &；quot &；quot ；ecological environment ；ecological environment ,not with the &；quot ；&；quot ；adjust and make their own evolution ,and the survivors instead .I do not see the latter in operation has much beyond peer &；quot ；unique &；quot ；,but in the survival wisdom ,they are without exception are wise and master. If the enterprises to survive ,&；quot ；Kung Fu &；quot ；in the same &；quot &；quot ；poetry ； .Today ,the entrepreneurs in China will first unsystematic Dazeshan age into a case may depend on the Ocean times when, review occurred in these entrepreneurs on the scene of the drama ,look at a picture of modern life science picture ,I try to tease out the Chinese entrepreneur living wisdom ten rules ,forward ,hoping to arouse the people to develop the precious heritage of great importance ,and if so ,will be our experience of this great era . :survival of the fittest in natural selection ,survival principle of survival of the fittest review short more than 20 years Chinese entrepreneur living history ,we will find an interesting phenomenon : the state-owned enterprises of the most influential man disappear from the scene ,they have one ,or resist After 59 years of temptation ,or to change policy ；township enterprises have to face big boss ；really survive and become Daqi ,mostly those of private enterprises of beach-goers .Not because three of the quality about innate differences, just in different environment ,different viability ,ending is so different. investigate its reason ,the state-owned enterprise operator, they or political derivatives ,or government economic officials, or do not know who to fight for the property master, they will be &；quot ；&；quot ,captive animals ；used to business leaders this position have to do ,and not according to the market and do .Correspondingly, township entrepreneurs such as &；quot &；quot ；animals ；,private enterprise entrepreneurs like &；quot &；quot ；wildlife ；.When everyone in their respective areas of foraging ,but also live together peacefully ,once on the same platform competition, merits will soon come .Economists in the &；quot ；institutional school ,&；quot ；therefore the argument &；quot &；quot ；system arrangement ；significance of almost all the material. My presentation is more of China State-owned Enterprises :prehistoric dinosaur ,a town enterprise is economic geek ,private The enterprise is be congenitally deficient ,acquired fear. It is my twelve years before that .That is to say it ,not because I have prophetic vision ,but because of who I am when I perennial active in Chinese market economy one step ahead of the south the daze ,see too much dragon ,snake The above phenomenon ,sociologists it boils down to &；quot ；survival of the fittest in natural selection ,survival of the fittest &；quot ；. survival rule two: businessman standard ,one to the sea knows no boundaries ,the impermanence of life .The last surviving entrepreneur ,must be those who really know how to draw on the advantages and avoid disadvantages people. These people no matter from any party ,measure how, but the heart are in &；quot ；as to the strength of heroes ,to the wealth to make the world &；quot ；creed ,never forget their original mm the pursuit of maximum profit .It is that the profit of perseverance and endless pursuit, its potential alertness ,agility and cunning will be interpreted most incisive .Therefore ,all winners ,their bones are genuine trader ,and the losers ,are naturally or half unconsciously against their merchant location . archaism cloud :the world bright ,all is a benefit ；the world, all profits go to .But in China for thousands of years, heavy ,curb business class society, a trifle Will be a businessman has always been looked down .Although since Ming and Qing Dynasties, the merchant can use the wealth to get mainstream social recognition and favor ,but they will be in the hands of others a chess piece ,even as Hu Xueyan the red top trader be in fashion in one ,it was a bitter ending. late twentieth Century ,although it is repeated several times, but the &；quot ；taking economic construction as the center of &；quot ；direction is represent the general trend ,with the &；quot money fetishism ；&；quot ；grew ,social spotlight cast increasingly to entrepreneurs ,wealth movement billow and come .Then ,emerge revealed a batch of all-powerful entrepreneur. However ,if the protagonist to have ulterior motives. ,forget own merchant location ,or premature show form ,eventually will inevitably end in tragedy . &；quot ；their wisdom, who were prescribed &；quot ；survival wisdom ,is a perfect example .People ,namely know this is who in the world ,what is it kind of society ,this is how the environment ；self-knowledge ,which clearly ,as clear as noonday to know who he is, how much weight, even if the hat top ,pink ,also should sober. them of very recent vintage .I worked with four founder Wan Runnan played over Road ,that is the end of 1988 ,in the then Zhongguancun .At the time of the Chinese private enterprises, I am afraid no one can approach somebody ,a hero of the age also &；quot &；quot ；solid ；.I have to ask the Chinese market economy view, the predicate &；quot ；southern market economy is from land natural grow out, north market economy also must go through literacy ,transplantation ,seeding &；quot ；the statement that I absolutely. Unfortunately ,Wan Runnan even rare gifts and bold strategy ,not operating in the car ,but he had a brainstorm ,make &；quot ；to the moon in the water as the moon &；quot ；political naivety ,at the very time station the wrong side ,only the final exile ,disappear from the scene .In business not words, but the merchant taboo !Unfortunately untold a hero of the age Mou Qizhong is a typical example .Through the inverted aircraft and spring into fame the world knows hero ,was full of ambitious .Sadly ,when the strong political complex Rhapsody home oblivious to the feet, but already &；quot ；I never dreamed I was a passenger &；quot ；therefore ,Adidas Bounce SL,its result ,also be unavoidable to &；quot ；Shui Changdong &；quot life everlasting regret ；. survival rule three: consider the situation ,evolution of the peace knows the survival wisdom and skillful Better to apply to the enterprise, finally Xiucheng Zhengguo ,retire after winning merit figure ,is reminiscent of Liu Chuanzhi . Liu Chuanzhi is a born businessman ,he entered the Chinese Academy of Sciences ,I think this should be the social &；quot ；deposed 100 ,Confucianism ( the so-called \ ) &；quot ；results. But it to seed germination . In 1984 ,when Liu Chuanzhi from the Chinese Academy of Sciences go into business when, in his own words ,called &；quot ；she can &；quot ；.Dragon belongs to the sea ,no one had thought he jumped ,after ten years was out of a Chinese IT industry banner . Lenovo is a Chinese enterprise development the history of a great research value of live specimens ,but among them secret ,Westerners do not understand ,the famous Harvard University MIT do not understand ,their excitement is the enterprise management ,product distribution and other such specialized topics. While willow is implicitly summarizes it as &；quot ；house base theory &；quot ；.Actually, this seemingly simple &；quot ；house base theory ,it is &；quot ；Liu survival wisdom lies. Houses to ramming foundation in prison ,to be familiar with water .Otherwise ,&；quot ；without the skin ,the hair of &；quot ；? review associating these years road ,is resistant to people search Taste : one ,associate the so-called high-tech is actually from a trade ,need first pot of gold ,but only the commercial capital can be short ,smooth ,fast to achieve this purpose. In addition ,from high to low ,this also is in line with the needs of survival, and the road will become wide. Secondly ,property right reform Liu .Specially designed by the inner part red right into equity ,and then to Hongkong listed property in today already was an open secret ,but at the time it is not a very sophisticated choice. Its rafters rotten ,early in the evolution of any property ,a hom a bit error ,can lead to beat all consequences ,while Liu Chuanzhi came around .Thirdly ,Adidas Bounce S2 is the basic literary stars,the media has widely rumored temporary &；quot ；Ni Guangnan &；quot ；,on the surface, it is a conflict between scientists and entrepreneurs ,but the two survival of the strength of competition ,is like a modern version of the &；quot flood ；Yang Zhi &；quot ；.At that time, King Hong Xiuquan out of the revolutionary situation needs ,design of East Wang Yang show in the Qing Dynasty was the myth of father ,to fashionable words, but to integrate elements of &；quot ；&；quot ；.Never think, the burning man was actually regard themselves as can be To override the king on father spokesperson, that Hong King eventually control for overall situation ,make a life-and-death struggle ,become eternal tragedy .&；quot ；different phase and not seeking &；quot ；,so ,Liu Ni Zhi contention is to happen sooner or later ,and the balance of power is clearly biased Liu So ,despite Ni Guangnan all the instruments ,but they do not have big Liu Chuanzhi ,its outgoing will be perfectly logical and reasonable .Liu Chuanzhi worked hard ,had escaped the selloff ,Hong King than more superiority. Fourthly ,Liu Chuanzhi has the natural smooth handover. Today ,when it turned to sermon in the Quartet, leisurely and walking on the golf course ,it has come to a successful issue ,accomplished its historical mission . Liu Chuanzhi survival wisdom ,wonderful in a &；quot &；quot ；can ；word ,which could ,in fact is one of the best waiting ,a test of endurance. Said he curve saves the nation or situation ,that he too, all is nothing more than once again validation of the Chinese has some killing with kindness ,&；quot &；quot ；&；quot ；&；quot ；still water runs deep ；the University asked .Both adhere to the theory of permanent revolution ,rubbed with revolutionary development stage theory ,Liu Chuanzhi rides associative boat &；quot ；direct hanging cloud sail sea Ji &；quo T ；successful practice, is a history of the Chinese revolution in enterprise operation strategy of replica. It ,Liu Chuanzhi is a &；quot &；quot ；understand politics ；entrepreneur. Enterprise especially state-owned large enterprises is ubiquitous in &；quot than &；quot ；politics ； .So ,I love it evaluation of the history of Liu Chuanzhi :he a roll in the Scriptures ,to Amoy ,returned to heaven . survival rule four: hidden, advancing with the times in the biosphere ,most animals have an instinct to survive ,we called &；quot ；discoloration dragon &；quot ；.Their body color can be according to the seasons ,the environment changes, thereby skillfully to protect themselves ,to achieve the purpose of survival .The reason, but the harsh environment of it. this, Chinese private entrepreneurs also share the deep, in the changes of time ,most of them wear a variety of red hat ,until today, before slowly restored the true colours .In fact ,township enterprises these years road also is such. referred to town and township enterprises ,we can not say in the nineteen eighties become rural reform model of Lu Guanqiu. The township enterprise development history of the living fossil, just finish Up from collective enterprises to the family business of &；quot ；&；quot ,peaceful evolution ；and when \Forbes \named him &；quot ；Chinese tycoon &；quot ；,when people finally understand Wanxiang Group Lu ,was startled. and Lu Guanqiu almost started at the same time the farmer entrepreneur Yu Zuomin mm Tianjin big Qiu Zhuang have been to the prestige and reputation to the former than nineteen ninties ,early &；quot ；south of Shenzhen City ,north of big Qiu Zhuang &；quot ；. \ His &；quot ；down to money, look forward ；only the money ,in order to look ahead &；quot ；saying once took two civilization build socialism dialectical relation annotation be overwhelmed with admiration for it .I asked him why ,if politics ?He is very easily answer :for the Lords .Then political strategy ,he is not an exaggeration, but being hidden ,this gentleman is poor .Because the understanding of different ,different methods, the latter thought with economic strength you can become a banner, you can &；quot me the best in all the land ；&；quot ；,the small brook over the ship .From the past reform model ,star entrepreneurs reduced to a prisoner ,finally feel depressed to die in the hospital ；and Lu Guanqiu with Skilled political ,business intelligence, in planned economy in the crack of survival ,and then ride the wind and waves in the spring tide of market economy after all ,instead ,has been playing a party &；quot ；&；quot good boy ；role ,eventually achieved political honor and economic benefits of double harvest ,a way for the growth of China township enterprises the world can be counted on one ,cross century evergreen tree ,and ,also accidentally landed on the \Forbes \China rich list . with economy of villages and towns is a tree ,but in two different kinds of fruit ,its reason cannot be attributed to the survival wisdom master or not. rules of survival five: sober ,not by chance when necessary China market economy in the beginning time,Adidas Predator XI, everywhere is to be a virgin field ,a lot of opportunities, thus ,also brought up a batch to have the first taste of soup &；quot ；&；quot ；person. When someone is in a dream ,these people have begun a lot a lot of harvest . I know a worth hundreds of millions of the boss ,the walls hung :be bold .Early ,this drilling policy loopholes ,hit edge ball ,even at the expense of smuggling ,fraud is developed with a boss .However ,the situation soon changed, perhaps into Power and wealth comes so easily, because entrepreneur if pitched at the machine ,mistake accidentally when necessary ,and not according to the circumstances change timely adjustment strategy ,then ,he left a cropper is not far also .This is the so-called &；quot ；also Xiao He ,defeated Xiao He &；quot ； Mou Qizhong .Is such a accidentally ,in the inevitable demise of successful examples . In 1991 ,Mou Qizhong airplane ,perhaps it is their failure to start with China .The light material for Soviet aircraft ,this primitive barter trade ,the amount is huge, and lack of credit intermediary ,operation process is complicated ,the probability of success is almost zero .Generally clear-headed person think about the crazy things ,but Mou Qizhong just turned it into a reality .No wonder that people think he is God ,he also thought oneself be equal to anything ,so ,the subsequent failure sooner or later . actually, the open sesame .A miracle ,because encounter Soviet instantly disintegrate,Adidas Porsche Golf drifted downstream, don ,even the land to differentiate afresh .Then Soviet domestic situation all-time and queasy ,which makes the Russians decided to take a big risk to tomorrow ,feel at a loss of aircraft control department failed :&；quot ；no more Adventure after adventure ,even have no chance .&；quot ；then ,in the absence of any guarantee, the aircraft flew to China to advance ,Mou Qizhong got the money first ,and thus started all the transaction chain. Mu bold success !Is the American writer Mark .A saying of Twain :&；quot ；a fictional story about logic ,but realistic story do not need to worry about logic .&；quot ；Mou Qizhong just use &；quot ；white &；quot ；approach to frame drawings 4 - 154 for the back ,thus deduced a hitherto unknown business legend . since karate can be inverted to aircraft ,so ,what the world can do ?A chance success and expansion of Mou Qizhong ,their imagination to get unprecedented release: while in Manchuria to engage in a Northeast Asian economic zone ；while trying to launch a satellite ；while trying to blow a hole in the Himalaya Range ,India ocean stream in, turning Tibet into the South； while they plan on earth several built in Silicon Valley. I dealt with Mr Mou Qizhong ,he has broad ideas ,great boldness of vision ,astonishing eloquence ,if do economists ,is not inferior to Chinese academia change red &；quot ；four &；quot ,while less ；but he took the wrong train ,only to deserve to be called a &；quot ；took the wrong train times hero &；quot ；. survival rule six: water can carry a boat ,it can also in Chinese transition from planned economy to market economy in the process, everyone is feeling stone to cross a river ,stability of the rules of the game have yet to be established ,which spawned a huge story ,many people take the finished primitive accumulation. in this one process ,politics and economy is a pair of twin brothers, at the same time the two full game .Therefore ,a lot of entrepreneurs are also has political mind, know how and political Foxtrot ,both for the political power ,and no shortage of material benefits .No political resources support ,cause is very difficult to do ；but too depend on political resources support, it will be in the market to capsize. So all winners ,mostly in the political operation and economic operation between the wire hotshot .Poor operator ,adidas js panda bear,or excessive enthusiasm to embrace political ,often do not have good results .It like skiing ,between your feet to balance is indeed a university asked. initially ,Ni Runfeng on the entrepreneur only alternate member of the Central Committee of granville ,LED rainbow group stride forward singing militant songs ,with &；quot ；signal Bi air &；quot ；the potential, let people is a hero of the age also &；quot &；quot ；solid ；concept .Frankly ,Ni Runfeng and his contemporaries, state-owned enterprises head compared with those people ,eager for quick profits ,short-sighted ,entrepreneurs ,is undoubtedly a pioneering spirit ,the market consciousness and consciousness of industry outstanding entrepreneur .From military to civilian ,from officials turned entrepreneur ,from state-owned resource managers into market expansion ,Ni Runfeng is very successful. He became Chinese market economy can make trouble times giant ,in remote mountainous areas to create &；quot the miracle of Mianyang ；&；quot ；&；quot ,&；quot ；Changhong myth ； .However ,it is undeniable ,this miracle rely too much on the special conditions of the political and the hand of the special resources .This kind of take cities and seize territory means and method ,regardless of the cost, regardless of cost ,but the maximum scale ,market and benefit are the greatest .In a few short years ,despite .Ecological environment has changed fundamentally ,Chinese society gradually give priority to with the market ,rather than the political behavior and the magisterial volition .Social development has increasingly demanded by The market the invisible hand ,to regulate the competition rules .But with China WTO ,we must follow the common rules of competition, the competition fair ,transparent screen out is that according to the natural law of survival come out hard ,a strong vitality of enterprises and entrepreneurs . facing the market economy .Group ,accustomed to &；quot ；captive &；quot ；garden lion ,if do not experience that their hunting ability ,so ,its last advantage may today is inferior ,the so-called &；quot ；water can carry a boat ,it can also overturn it &；quot ；.Not in a timely manner adapted from &；quot &；quot to &；quot ；captive breeding ；；wild &；quot ；transformation of enterprises ,in the wild nature ,will inevitably be wolves torn the sick lion .There is another person ,though not too understand politics ,but can answer freely ,results quite abundant .What secret ?According to their experience ,called &；quot ；listen to the party ,be a good boy &；quot ；.When the policy was to open cut ,to have quickly become test ,the advance party of soldiers ,to maximize access to resources ,to do at least two advantages :one is takes the lead ,the slow need to start early. ；two is even after the policy of closing the door ,he also occupied the foot benefits ,while others have no chance again News .So ,this wire method seemingly indiscriminate, but instead is the safest ,most affordable . somehow this survival wisdom can be called &；quot ；&；quot ,still water runs deep ；but it is a game of the recipe. survival rule seven: appoint people by favouritism ,as excusable now ,along with Chinese private enterprises gradually expand, family enterprise ,the modern enterprise is not only the academic circles ,the hot topic in the theoretical circle ,more people at one talk about family business appoint people by favouritism .&；quot ；&；quot ,&；quot ；blood ；only for &；quot ；practice seems to have become a target for all ,a lot of people even declared ,which if not to change policy ,appoint people on their merit ,but the move ,enter after closing ,will be eaten by the wolf. truth so simple ,even the common people all know ,but why is the survival wisdom Chinese entrepreneurs to act in a diametrically opposite way ?Do big ,do strong ,do a good job ,don they aim to do ?Running ,depth development ,press forward to the enemy ,not their ideals and pursuits ?Don know &；quot ；the development is the hard truth &；quot ；? in last few years ,I touch of every hue entrepreneur ,known in the The &；quot &；quot ；go against the tide of history ；there is a more profound reason. Chongqing motorcycle king Yin Mingshan is an intellectual entrepreneur ,the modern enterprise system by advocating the theory and thought it impossible to know ；familial management limit ,affect the enterprise development scale and speed ,he also very well. While his industry is so huge, that he should early implementation of modern property rights and management system .Have guessed ,he is not only strong family management support person ,say to keep the family for 50 years. experience from them. The early start, as he wants to realize one when, he most admires ,trust is an apprentice but to leave ,he puzzled disciples ,not to know the inside story .\Tell him ,his suitcase full of company confidential documents ,want ,must use 100 to foreclosure .Smell this, Yin is a soft voice ,then angrily told the officer ,the case for 5 years ,took heart force ,spirit ,money and time ,one can imagine .Since then, he has obtained &；quot ；the management of family enterprises in China should be 50 years changeless &；quot ；conclusion. bosses business growing, I asked them ,what is the biggest confusion ,they answer Simple and plain, &；quot ；no sense of security ,&；quot ；&；quot ；this society is too insecure &；quot ；. Skyworth Group boss and general sales manager of a dispute, the latter angrily rate more than one hundred brothers to high-Rover marketing ,and the former is commission Commission .Check evidence of both parties at court ；Guangxi Penshibao chairman Wang Xianglin and hired and to general manager Wang Weizun ,just a few months later, &；quot &；quot ；honeymoon ；will come to an end ,but not the economic dispute in criminal ,because Wang Xianglin sued Wang Weizun &；quot ；job involvement with the crime of commercial bribery ,&；quot ；and Wang Weizun said Wang Xianglin fraud ,cheating investors. Huang Luzhi struggle with \contend for, right and wrong ,each according to his lights ,this should not comment. However, well versed in the Chinese national condition, Chak entrepreneurs ,drew a be able to withstand heavy battering truth mm there before .Otherwise ,the stride forward singing militant songs is when the nest is end date. because of so ,family business has not weakened tendency ,but more and more serious ,so repeatedly, and there is no lack of effectiveness. \give one or two : one ,Wang Shaoqing .To ensure their rich possessions do not use all one ,daughter indiscreet He also became a shortcut. After a rigorous examination and competition, selected the most well-behaved, many study abroad MBA ,usually in a thousand intellectual elite. secondly ,pink Corps board .Some entrepreneur ,the male hormone is relatively developed, therefore ,in the cause of expansion process also there is no lack of silhouette of woman .And women once the sustenance of the platform ,it is usually not that man will soon become ,to the family assets force. And the popular CEO, they let the entrepreneur confidence ,under normal circumstances is absolutely not revolt ,and the peculiar pattern in the management of the cost ,decision-making efficiency than conventional means much better. So ,these entrepreneurs took advantage of their rivalry ,the victory of the heart ,like jealousy and frequently play ,&；quot &；quot ；politics ；Raiders ,act in collusion with ,balance control ,kill two birds with one stone. these like the Arabian Nights stories are true society in the presence of ,and retrofit ,emerge in an endless stream ,originates from the Chinese entrepreneurs survival environment and cruel .In an almost no rules to follow ,no credit ,no strong support in social transformation ,for their part ,as the only Pro is the least risky option ,tiger and brothers ,and is in charge of foundation! If the environment has been improved ,they do not use more scientific ,more standardized way to the development of enterprises! survival principle eight: make the long run marathon Marxism-Leninism ,Zhang Ruimin is one of the best, to break the Zhang Ruimin to create the Haier mystery ,nature cannot leave to Shandong culture comb . ten years short time ,Zhang Ruimin made a bankrupt small factory into an annual output value of high amounts to about forty billion yuan gigantic ,also no wonder that so many domestic and foreign institutions and organizations to award Zhang Ruimin . Haier why can you succeed ?In Haier started, Guangdong household electrical appliance enterprises have already take place in the first step, begin the trip. But why today ,climate is really catch up from behind Shandong Haier ,and Guangdong early appliance high-flyers have the ashes to ashes ?Why in state-owned enterprises have gradually ,make a new start today ,just as the state-owned enterprise Haier can one branch alone beautiful ?In addition ,with the state-owned enterprises Hisense ,why to flourish ?Besides operation ,management ,brand building , team collaboration ,enterprise culture operation success outside ,still have more deep-seated reason ? on the culture show special preference to me ,it seems to be in the culture to find the reasons for the success of Haier .Nineteen ninties early, I interview in Shandong ,heard that there are hundreds of millions or even multi-millionaire ,Adidas ObyO Jeremy Scott JS Teddy Bear,even with a hard-earned all the property to Party &；quot ；&；quot ；&；quot .Neither ；the local tyrants ,field &；quot ；wind ,nor will the movable assets ,why they have such a breach of human primary stage &；quot ；&；quot ；and move on? Then ,I found a few when the parties understand the situation ,with the solution in the puzzle .Originally, their vast wealth is not turned over to the Treasury, but to its &；quot ；born ,bred ,died of &；quot ；the village ,as the condition, they naturally became the village Party branch secretary and village .On the surface, the ownership of enterprise belonging to the village ,but the use of property ,grip on power was firmly in their hands .Then ,in one side ,rich in both .I looked to visit ,investigation, found that all of them have a characteristic :because of family background or other reasons ,they have long and post no Margin ,though rich ,but at the local ,but they are not much respect authority ,always feel depressed ,humble . subsequently ,I repeatedly into the land of Jiaodong, found by Confucius and Mencius culture of Shandong in its value concept, heavy and precious and rich .In her eyes, with rich not necessarily you ,with your don care too much about the rich (in fact, rich is your inevitable ,helping results ) .No wonder Shandong timely rain and brother Song Gongming must lead the Liangshan brothers accepted the amnesty ,which is also the owners are willing to change your rich deep cultural reasons. But always pragmatic Cantonese is not, in its value philosophy ,Fu is the first, with rich is expensive, not rich to support your is not envy letting a person . by &；quot ；heavy light your &；quot rich ；Lu Wenhua of Shandong ,formed a trust ,loyalty ,honor ,bear afford event ,and also easy to Baotuan .There is a saying :&；quot ；Shandong people in the correct route is a model ,in the wrong route is exemplary .&；quot ；therefore ,if you have a good, not anxious people in Shandong do not shaking heaven and earth things. Liangshan parked 108 hero ,also confirms Shandong Guangdong regional character .Is on the contrary .Guangdong business culture developed ,business has a long history ,people is advocating a pragmatic ,good at capturing the opportunity ,and most personal independence of conduct ,a powerful and unconstrained style ,advocating individual excellence ,look down on groups of honor ,&；quot ；white mouse ,black rat ,cat catch mouse is good by &；quot ；the thoughts come from Guangdong . specific performance in the operation of enterprises ,Shandong people do business is consciously running a horse marathon ,from the beginning to do long-term ,aim high ,focus on the long term ,the Haier to &；quot ；the country work ,the pursuit of excellence in the spirit of &；quot ；from my motivation ,Adidas JS Panda Bear,long-term unremitting efforts to adhere to the brand strategy and the service concept, the end a heavy fruits .And Cantonese doing business is more like a hundred meters, in front of goal ,the pursuit of short ,flat ,fast ,and even the advantage ,so Guangdong enterprises is often wet ,blossom everywhere ,but it seems that it is difficult to grow. special regional culture that people have a very strong value of identity ,the people of Shandong that are unique to the exemplary effect of respected and followed ,to make Haier employees have a strong sense of responsibility ,sense of honor ,the centripetal force is extremely strong, the management team is also very stable .And Guangdong enterprises management Layer is turbulent ,everybody wants to be the boss ,but homely food shows ,job hopping ,the talent is difficult to remain ,management cost is high. In a word ,in by the regional culture and enterprise culture in the cohesive affinity and appeal ,Guangdong enterprises is difficult to look at Shandong Haier did . at the same time ,when the Haier scale expands gradually ,brand effect is discovered when, the politics of Shandong, finance ,management and other resources are rapidly to the Haier Group tilt ,making it without any menace from the \ ,capable of high-speed development. This everyone firewood high flame resource configuration effect quite regardless of the cost of war communism taste ,its advantages can be rapid mobilization ,integrate various social resources ,concentrate power, to fight a battle of annihilation ,so as to achieve unique contemporary purposes. But the risk is obviously :the &；quot ；raise do not count money ,Womens Adidas Wings red 2 grams,enterprise &；quot meals ；honor and disgrace success depended on a person enterprise culture ,slightly has the accident, the consequences will be catastrophic . say so, the success of Haier ,is a culture of success ；the success of Zhang Ruimin, Shandong is also the cultural success. Shandong is one such birthright to be handed down from age to age ,values and culture ,created today Days of Haier wonders. and good marathon in Guangdong enterprises Haier ,more like a ten all-around player :a shot ,while throwing the discus ,javelin ,while running ,jumping ,swimming HH awfully busy .So ,fish and shrimp with Valley ,starry skies ；ebb and flow ,die life .Perhaps natural with &；quot ；private &；quot ；tendency of Guangdong enterprise was doomed to follow a thorny road ,maybe its a personal practice ,will let them in many entrepreneurs are more likely to flower briefly as the broad-leaved epiphyllum ,but again and again destroyed ,self-denial ,they eventually will be closer to the market economy .Guangdong entrepreneur they may have for their ideas and practices pay a heavy price ,such as a corporate breakup ,one of the two distribution, in its cost at the same time ,eventually settling into a more consistent with the laws of market economy mechanism or platform, so as to create more market adaptive capacity of the hundred years old. survival rule nine: the peacock ,the transaction cost is the lowest presented by Zhang Zhaoyang &；quot ；eye is the attention economy ,attention is &；quot ；point of view ,temporarily between ,woke up many entrepreneurs media consciousness . in the public spotlight rise and dance in a happy mood ,it can meet their own star stereotypies ,two can save a lot of advertising fee ,what is there against it ?So ,we see Wang Shi tomorrow today spent climbing ,parachuting ,acquired morphs into a Motorola image spokesmen. In contrast ,the root imperial estate star Pan Shiyi is much dexterity ,smiling ,respect their has been basically entertainment ,has happiness within .You said he was Liu Xiaoqing ,but he said he is Zhang Ziyi ,Nai how ! why Chinese entrepreneurs are like show one ,appeared in front of the camera, to walk on stage ,sermon in the Quartet together ?,has the following several points :the ,entrepreneur and media intimacy can use economics to use the &；quot &；quot ；transaction cost ；to be measured. At the same time, the entrepreneur inside it is businessman .When its through media exposure and access to the advertising effect and the invisible ,tangible benefit is greater than he thus expenditure the cost, he naturally will not miss this opportunity. secondly ,&；quot ；to have ulterior motives. &；quot ；.With the strength of the entrepreneur to be compared ,publicity is &；quot &；quot ；in the way ；boss ,its want through media Body effect expansion of its assets ,exaggerated their strength ,and their life .So ,will be like a peacock Kai-ping frequently ,make an empty show of strength to cause people to note...

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The third chapter to rebuild the market boundary Blue Ocean Strategy of the first principle, is to build the market boundary ,thus breaking the existing competition situation ,initiate La Hai .This principle is that many companies often encounter search risk .Its difficulty lies in how to successfully from a lot of opportunities to accurately pick out with blue sea feature market opportunities .This point to enterprise operator is very important, because they may not like the gambler by intuition or by means of deciding the strategy. during the course of our study ,we attempted to clarify such questions: does exist in some systematic way to rebuild the market boundary ,initiate La Hai ?If so, these methods are applicable to all industries ( including consumer goods ,industrial products ,financial services ,telecommunications and information technology ,medicine and electronic commerce industry ) ,or limited to certain special industry ? we find a blue ocean clear method. Specifically ,we found a new build market the boundary of the 6 basic methods, called &；quot ；six &；quot analysis framework ；.These methods are applicable to all industries ,and they can guide companies to find Have good prospects of gain the blue ocean .These methods do not require any special vision for the future or a predictive ability ,they are through a new perspective to examine the existing data is obtained . these six kinds of mode of thinking on implicit in many enterprises strategies behind the six basic hypotheses presented challenges, many enterprises based on the six hypotheses are formulated for its own development strategy ,but it is the inertia of thinking so that enterprises in the fierce competition of the Red Sea .Specifically ,enterprises usually adopt the following practices : 1 ,and other enterprises similar method defines the industry ,and want to do industry best enterprises ； 2 ,with generally accepted business classification methods (such as luxury cars ,economical cars and cars ) to examine its own industry ,and strive to do the best in the ；3 ,focus on the same group of customers .Customers here means may be the purchaser ( such as in the office supplies industry ,may be a user ( ) for example, in the clothing industry ) ,may also be influential people ( such as in the pharmaceutical industry ) ； 4 ,using similar methods to define industry provide products or services ； 5 ,accept the industry in functional or Perceptual orientation ； 6 ,at the same point in time ( usually is in the face of competition when threatened ) to develop strategies , more enterprises adopt the conventional way of thinking to develop competitive strategy ,their competitiveness is convergent . to break the red sea ice ,enterprises must first break the limits of their the competition has both boundary .Enterprise operators should not always stare at within the borders of the market ,but should be using a systems approach ,beyond these boundaries to create a blue ocean .They should focus on the more industries ,more strategic business ,more purchasing groups ,providing a complementary products and services ,beyond the industry existing functional or emotional tendency ,even should transcend time. Only in this way ,the enterprises can obtain reconstruction market space ,blue ocean new perspective. Below, we have a look of the six kinds of specific content . way : looking alternative industry from the broad sense ,an enterprise is not only with the same one industry in other enterprises ,but also faced with the production of alternative products or services to other industries and enterprises competition. Alternative products not only refers to the replacement products .If the product or service with different shape Type ,but provides the same function or core utility ,then of course belongs to the &；quot &；quot ；substitute ；.But on the other hand ,alternative products also include those who have different function and form ,but to achieve the same purpose of products or services. for example ,in order to clear personal finances ,people can buy a set of financial software ,can employ a certified public accountant ,or simply their own using paper and pencils to complete. The financial software ,certified public accountants ,the pencil is largely substitute products .Although they have different forms ,but the function is the same :to help people manage their money . differently ,some products or services may have different forms and functions ,but the ultimate goal is the same, such as cinemas and restaurants .Compared with the cinema ,restaurants form basically completely different ,but are not equal :they provide is talking and food of joy. This cinema provided visual enjoyment is completely although different in form and function .There is a huge difference ,but the people go to the restaurant and go to the cinema to see the power of purpose is the same: good on the outside to enjoy a night .They Not the same functional replacement products ,but are alternative options . in a purchase decision time, buyers often unconsciously on different options were compared. You want to relax two hours ?How do you achieve this objective ?Would you choose to look at the the film ,go for a massage ,or go to a nearby cafe reading a favorite book ?No matter for individual consumers or group of buyers ,the thinking process is realized . however due to various reasons ,when we become a seller ,we often abandoned the intuitive way of thinking the sale of products .People seldom consciously to consider how consumers in alternative industry selection. Price changes ,models of change ,Adidas Jeremy Scott,or even a new advertising ,may cause the same competitors in the strong reaction ,but if the same thing happened in the alternative between the industry ,they rarely will attract attention .The industry magazine ,industry demonstration and consumer evaluation report of aggrandizement industry and sector boundaries .But in fact ,alternative between the industry space usually provide enterprise value creation The opportunity to have a look . NetJets aircraft ownership decomposition for sale ,thus initiate La Hai examples. In less than 20 years ,NetJets is bigger than many airlines ,it has more than 500 aircraft ,in more than 140 countries operates more than 250000 routes . In 1998 ,it was in Berkshire Hathaway .The company acquired, now NetJets is a profit of several billions of dollars of business ,in 1993 to 2000, the annual revenue growth rate in 30-35% . NetJets success thanks to it improves the flexibility of operation ,reducing the travel time ,reduces the travel in trouble ,enhance the reliability of traveling and execute strategy of pricing. In fact ,NetJets is through the examination of alternative industries ,breaking market boundaries ,to create a blue ocean . aviation industry customers is the business traveler . NetJets first studied at present congener market ,found that when business travelers to travel, there are two main options: ,enterprise senior managers can choose to ride on the commercial airline business class and first-class cabin ；on the other hand ,the enterprise can purchase their own an aircraft to meet the travel needs. With Strategic meaning problem is: why enterprises choose some alternatives ?Through the investigation of effect of enterprise to select various options for the key factors ,NetJets created their own blue ocean strategy . consider : why enterprises choose commercial airlines ?Of course ,it is not because of the following factors: the long queues go for a boarding pass and security ,to be covered with confusion to turn for the better, have to stay an entire night ,there is a crowded airports .Instead, they chose to commercial airlines is for one reason :on one hand ,the way of cost .Avoid hundreds of million dollar high plane fixed investment cost ；on the other hand ,the enterprise can be based on the need to purchase tickets ,reduce cost ,at the same time have reduced the aircraft ownership idle costs . in view of this situation ,NetJets provides its solution: it put the aircraft ownership divided into 16 equal parts ,the 16 customers have in common, each and every customer every year can enjoy 50 hours of travel time .Customers can use the minimum price of $375000 ( plus the driver ,maintenance and other fixed costs ) to purchase the total value is 6 dollar aircraft must copy Forehead .That is to say ,customers pay a commercial airline ticket cost ,but the private plane convenience. By comparing the first-class cabin with a private jet travel costs ,the national business travel association found that ,if the direct and indirect costs ( such as hotels ,restaurants ,travel time and costs ) are considered in it ,take the first-class cabin travel costs to be much higher. On the first four, by Austen Wacker to virtual travel cost benefit analysis shows ,commercial airlines actual cost is $19400 ,while private aircraft only $10100 .Commercial airlines in order to share the costs, have to adopt a more large aircraft, but to NetJets ,it does not need to pay the high cost of the aircraft .Through the use of small aircraft, leased a small airport ,and limiting the number of personnel ,so that the cost is minimum. to understand NetJets business model of other contents ,we consider the other side of the problem :why companies are willing to choose to purchase private the aircraft rather than commercial airlines ?This is certainly not to spend millions of dollars to buy an airplane ；also is not in order to set up a professional flight department ,responsible for full-time air Scheduling and other administrative affairs； also is not in order to pay the so-called &；quot ；deadhead cost &；quot ；(i.e., aircraft from the base flying to the travel starting point cost ) .Instead, the reason of enterprise purchase private aircraft ,in order to reduce travel time ,less congested airport bring trouble ,make point-to-point flights possible ,and help enterprises senior managers have to keep more energy ,so that they reach the destination can wholeheartedly into work. Therefore ,NetJets will try to strengthen these unique advantages . 70% commercial airlines covering approximately 30 American airport in the United States ,while the NetJets offers more than 550 airport selection ,and these airports are in business near the center, the location is very convenient. In international aviation, aircraft can be directly to the passengers to the customs . due to provide point-to-point travel services ,and landing airport number increase ,so there is no transfer problem ,Adidas Predator XI,need to stay a night trip can also done in a day. From the customer off to departure time difference can be used to calculate the minutes ,instead of the previous to the hour .For example ,from Washington DC to the Sacra Door holder ,if the choice of commercial flights to 10.5 hours ,if the use of NetJets aircraft as long as 5.2 hours ；from Palm Springs to Cabo San Lucas, the former to be 6 hours, and the latter as long as 2.1 hours . NetJets can substantially reduce the travel time . may be the most attractive aircraft are readily available ,you only must ahead of time 4 hours notice. If NetJets had no aircraft available ,they will hire a frame .Finally, a very important point ,choose NetJets ,you don need to worry about security issues ,but also enjoy the personalized service on machine ,for example when you board the plane ,you can enjoy your preferred diet . through the absorption of commercial airliners and private aircraft advantage ,eliminate or reduce their weaknesses ,NetJets opened up a blue ocean market ,here, the consumer can obtain the private plane convenience and quick ,and can fully enjoy the commercial routes in the low fixed cost and variable cost ( see Figure 3-1 ) .The competition what ?According to the NetJets, in the past 7 years ,57 companies have opened the fractional jet ownership business ,but they finally went out of business. since nineteen eighties since Japan telecommunication enterprises also through this way and Success .We say here is NTT DoCoMo from the beginning of 1999 enabled I-mode services . I-mode service changed people communicate and access information way . NTT DoCoMo by thinking about why people can obtain high-quality mobile communications services and Internet services ,thereby creating a new blue ocean .With deregulation of the telecommunications industry in Japan control ,new competitors continue to enter the market ,price competition ,technology competition it is often seen. .result, enterprise from each customer who average gain drops ceaselessly . NTT DoCoMo through wireless transmission from sound extension to text ,data and images, thus breaking the Red Sea ,to create a blue ocean world . NTT DoCoMo reflection problem is :the Internet and mobile phones to their unique advantages is what ?Although the Internet can provide an unlimited amount of information and services ,but most major or e-mail ,simple information ( such as news ,weather forecast and telephone data ) and entertainment ( including games ,events and music ) .But the Internet the most major defects it includes the high cost of computer hardware ,massive information ,dial-up Internet trouble ,as well as the leaked on the Internet credit card information fears . on the other hand ,mobile telephone has the advantage of their mobility ,sound transmission and convenience. NTT DoCoMo not through the introduction of new technology ,but through the full play to the advantages of both ,and eliminate or reduce the disadvantages of the two ,thus breaking the consumers in this trade-off between its use .Convenient interface for only one &；quot ；i-mode&；quot ；key (I mode key ,wherein I is English is interactive ,Internet ,information and pronouns &；quot ；&；quot ；mean ) ,users only need to gently press can obtain the major function of Internet . I-mode key and not simply the amount of Internet Shanghai information directly to consumers, but act as information manager role ,it will only connect to a custom and a site license ,obtain the most commonly used services .This makes the Internet browsing faster ,more convenient. Meanwhile ,despite having the I-mode function of mobile phone price than ordinary mobile phone high 25% ,but its price comparable to a personal computer low more, but also its mobility is incomparable. in addition ,except with telephone function, I-mode mobile phone service also provides a simple billing services ,all Generated by I-mode online service charges are placed on the same piece of bill to customer. This greatly reduced the customer needs processing account number ,but also to avoid the use of Internet service may be caused by the credit card information leakage problems. But as long as the user mobile phone is turned on ,the I-mode service can be automatically opened, the user can always on ,need not be as easily login . due to having a wide range of value curve ,whether it is ordinary mobile phone or personal computers are not associated with I-mode mobile phone competition .By the end of 2003 ,I-mode users has reached 40100000 ,data ,pictures and text transmission service income from 1999 295000000 yen ( $26000000) in 2003 rose to 886300000000 yen ( $8000000000) . I-mode service is not simply to wrest customers from competitors ,but rapidly and cultivate the market ,will young and high-end customers attracted ,and those using only the function of the telephone customers into both the use of voice services also use data transmission services to customers . ironically ,Adidas JS Logo,Europe and the United States of America telecom operators have been in contention for the blue ocean Market ,but has so far failed .What is the reason ?Through investigation, we discover ,the telecommunication enterprise will main energy is used to provide very complex technology ,namely WAP ( Wireless Application Protocol ) ,rather than to provide customers with better value. This makes them with things too complex ,not to the general public recognition. many other successful examples are also through examining alternative products and open up new markets . Home Depot companies to provide professional home decoration services prices much cheaper than the general store .By strengthening the alternative industry advantage ( eliminating or reducing other features) ,Home Depot will many families the decoration of the potential demand into real demand ,while also enabling the ordinary family into &；quot ；DIY &；quot ；lovers. Southwest Airlines will drive as airlines alternative industries ,through traveling cost provides the flight service ,thus creating a short distance navigation blue sea market. Likewise, Intuit company will pencil as personal finance software main products ,through the development of considerable interest and intuitive software Quicken ,thus creating a blue sea market . your industry Alternative industry is what ?Why customers will between them make choices ?Through the investigation of these effects in different industry customers to choose between the key factors ,reduce or eliminate the negative factors ,you can create a blue ocean ,a new market space . two: a look inside the industry the different strategy type as through examining alternative industry can initiate La Hai ,by considering the same industry within the different strategic types can achieve this goal .The so-called strategic type refers to the same industry to adopt a similar strategy enterprise .In most industries,Adidas Jeremy Scott JS Teddy Bear Terry Gou, can according to the difference in strategies of enterprise divided into several categories. strategy types can generally through two aspects :simple sort of price and performance. The price change will cause the corresponding change through performance .Most enterprises focus on improving them in the same category in the competitive position of the strategy .For example ,Mercedes Benz ,BMW and cheetah car companies in the luxury car domain race each other ,and some other car companies in the economic type of car domain the fighting started. However ,few enterprises can pay close attention to other types of strategy of enterprise in what to do ,because From the supply point of view ,they are not competitive in that field . from different types of blue ocean strategy is the key to break through the narrow point of view ,to understand what is decided to customers from a business class switching to another class of business of the main factors. we come to have a look Curves examples, it is a headquarters in Texas state women fitness company .Since 1995 since the implementation of chain operations ,Curves like wildfire spread rapidly ,sales network of more than 6000 ,has a membership of about 2000000 ,the total income of more than $1000000000 on average every 4 hours .There is a newly opened Curves fitness center . but ,customer group rapid expansion by relatives and friends recommend realization .However ,in the beginning, Curves is thought to enter an over-saturated market ,it provides services for customers do not want, its competitiveness is also very poor. But in fact ,Curves triggered American fitness market demand outbreak ,opened a new market, have a large number of think through fitness figure but always failed female blue sea market . Curves gives full play to the United States of America fitness industry in two strategic categories ( traditional fitness club Music department and home exercise program ) advantage ,reduce or eliminate the influence of other factors . on one hand ,the United States of America fitness industry is full of traditional fitness club ,it is men and women, with a full set of exercise and sports are available ,and are usually opened in consumption level higher urban .They use modern equipment to attract high-end customer base .They have a set of aerobic exercise ,strength training equipment ,beverage bar ,fitness trainer ,as well as enclosed shower and sauna room ,because their aim is to let customers in addition to here is able to exercise, can also conduct some social activities. The customers are demanding the crosstown arrive at the fitness club ,will stay for at least one hour ,Porsche P5000 Adidas,usually within two hours .Membership fees are $100 \/ month ,it ,because they want to make customers maintained in the end and small scale level .The club only accounted for 12% of the entire population ,usually focus on the big city area .The investment to set up a such fitness club needs 500000 to $about 1000000 ,depending on the downtown location . on the other hand ,the United States of America fitness industry also includes the home fitness program For example ,teaching exercise videos ,books and magazines .These costs are low, use in the home ,and generally do not need or need only a very few instruments help .Fitness guide rarely ,with videos ,JEREMY SCOTT ADIDAS PANDA BEAR Chinese people,books and magazines on sports stars of the demonstration and explanation . question is : what is the impact of female in the traditional fitness clubs and home fitness program to convert between key factors ?Most women not to enjoy adequate equipment ,beverage bar ,closed sauna ,swimming pool ,meeting the opportunity and the choice of male fitness club .A non occupation athlete ordinary women don her to exercise when you encounter men ,possibly is because they do not want to let him see her flesh. She did not want to row in the men behind those instruments ,because she had to adjust the weight or angle. From the time point of view, for the ordinary female this factor is more and more important, and few people can spend a few hours a week and in a fitness club. For most women, urban traffic is a problem ,which they lost to fitness . proved ,most women choose Fitness Club The main reason is only one .When they exercise at home when, it would be easy to relax to own request .If you do not see themselves as a sports enthusiast ,they also hard at home on their own stringent requirements .And others exercise together ,rather than a person ,incentive person of interest more easily .In contrast ,those who choose to the home of a person to exercise, the main consideration is time saving ,low cost and good sex. Curves through the absorption of two strategic category advantage ,Adidas JS Panda Bear,eliminate and reduce disadvantage ,thus creating the blue ocean market ( see Figure 3-2 ) . Curves eliminates those for most women unattractive traditional fitness club service. Remove the special equipment ,food ,cosmetic ,swimming pool ,and even some locker room ,also changed with the curtain apart region. Curves club feel to it with general fitness club is entirely different. Go into the gym ,membership see still is fitness equipment ( usually 10 or so ) ,but with the general fitness club is different, these devices are not in a row ,and in front of a television ,arranged in a circle ,so that the members can communicate adequately ,make exercise a kind of fun . QuickFit loop Training system using a hydraulic device ,without adjustment ,safe ,and easy to use. These devices specifically designed for women, reduces the impact stress ,enhanced strength and muscle exercise .In the process of exercise, the members can talk to each other ,take care of each other ,this easy ,no pressure atmosphere and traditional fitness club is completely different. The little mirror ,also without a male will stare at you .Members around the instrument circle and aerobic exercise mat circle ,less than 30 minutes to complete the training .To reduce unnecessary services ,dedicated to provide the main service is the result of the price down to $30 \/ month ,make the market oriented the average woman . Curves :&；quot ；with a cup of coffee a day price ,you can enjoy the right to exercise the health &；quot ；. Curves through lower prices to customers to provide value-added services ( see 3-2 ) .And the traditional fitness club as high as 50-100 million initial investment ,the creation of a Curves fitness center with an initial investment of only $ 2.5-3 million ( not including the $20000 license fee ) ,because they will be many unnecessary things removed . variable cost is much lower ,and the maintenance cost is greatly reduced ,Because of the space reduced rent also declined substantially ,the original downtown high rents of 3.5-10 million dollars per square foot ,but now in the suburbs of the regional rents for $1500 per square foot . Curves low cost management mode reduces the cost of the chain store ,such as bamboo shoots after a spring rain ,to grow and develop .The average only attracted 100 members ,chain stores will begin in a few months earnings .Have built Curves chain stores in the secondary market transfer prices ranged from $100000 to $150000 . such that Curves chain stores throughout the medium small town ,it is not directly associated with the existing fitness concept of competition ,but to create a new blue ocean .When the United States and North America market is saturated, the managers of the enterprise begin to plan to the European expansion. Expansion plans have been in Latin America and Spain started. At the end of 2004 ,Curves fitness center volume will reach 8500. except Curves outside the company ,there are many businesses in this way to create a blue ocean market . Ralph Lauren creation a &；quot ；no style fashion &；quot ；blue ocean market. Its designer ,noble stores ,luxury fabrics are very consistent with the high Women customer demand. At the same time ,it is fashionable and classic styling and price with the traditional clothing brands such as Brooks Brothers and Burberry be roughly the same .It is the two business categories, the most attractive factors combine ,while eliminating or reducing other adverse factors ,the Polo Ralph Lauren not only in these two categories were obtained in certain market share ,but also get a lot of new customers. in luxury cars ,Toyota close to the lower end of the Cadillac and Lincoln price ,with high-end Mercedes-Benz ,BMW and Cheetah as product quality ,Adidas Bounce S2 is the basic literary stars,thus creating a new blue sea market .And the Sony Walkman ,through will have high fidelity effect of low playback device with the advantages of crystal radio mobility advantage combination ,Sony in the nineteen seventies end created a personal mobile stereo system market .The Walkman attracted two business class customers ,in addition ,since the value of the upgrade ,it also attracted many new customers ,including jogging enthusiast and often travel people. headquartered in Michigan Champion Enterprises also by this method in the housing market has created a piece of blue sea ,test it About two business categories are prefabricated housing providers and field site developers .Prefabricated housing prices lower ,can also be finished quickly ,but it is a standardized product ,and are generally thought to be of poor quality. On the contrary, the developers built houses can provide multiple choice ,quality is better, but the price comparison expensive, but it takes a long time. \ Champion both advantages of combined to create a blue ocean market. It provides a prefabricated house is easy to construct ,but also benefit from economies of scale and low cost .The price competitive ,but Champion allows clients to choose housing some components, including fireplaces ,sunroof ,and even vaulted ceiling .Actually ,Champion changed the prefabricated housing definition. The results ,many low and middle-income families are more willing to buy prefabricated houses ,but not to rent or buy a house ,even some rich people are also attracted to the market . your industry strategy type which to have ?Customers in the low-end business type conversion in what is the reason ? mode three : looking customer chain in most industries, participate in the competition of enterprises on the target Customer defined are similar .However ,in fact ,there exists a customer chain ,they are directly or indirectly involved in the buying decision .A purchaser of a product or service may be associated with the end user is not consistent ,in some cases ,there are some very important person .Although these three categories of people may overlap ,but usually they are not the same person .When three people not consistent when ,their values are also different. For example ,enterprises procurement staff affirmed the ultimate use of the product more care about the cost ,the latter may be more concerned about whether the use of similar products .Products manufacturers ,retailers hope that the timely replenishing inventory ,and provide better financing. However ,consumers who buy products although subject to these products channels, but they don these things . a in the industry tend to choose different target customer groups, for example may be the big ,may be small but ,from the customer .Industry, usually focus on a certain kind of purchasing groups .For example ,the pharmaceutical industry is mainly focus on the influential group of physicians ；the office supplies industry mainly focus on procurement ,Enterprise procurement department ；and the clothing industry mainly sell products directly to the user .Sometimes ,the focus on the principle of economics ,but more often it is simply due to the industry practice ,people are usually not to question it. on target customer groups to challenge traditional ideas can be found through the new blue ocean .Look at a different buyer groups ,enterprises can produce some new thinking ,in order to construct their own value curve ,find those previously ignored the target customer base . have a look Novo Nordisk example ,it is a Danish insulin manufacturer ,in their own industry to create a blue ocean .Patients with diabetes using insulin regulation of blood in sugar content .In the past, and other pharmaceutical industries, insulin production industry mainly focus on influential groups ,namely a doctor. Because doctor on diabetes patients choice of insulin are very influential, they naturally become the industry target customers. Correspondingly, the doctors to improve the quality requirements, the industry focus on improving insulin purity .The problem is ,to the end of nineteen eighties ,purification technology updates have large Big improvement. As long as insulin purity is the enterprise key competitiveness index ,so enterprises are hard to be improved . Novo itself also has first developed the so-called &；quot ；human monomer &；quot ；insulin ,chemically ,the insulin and human insulin in exactly the same way. Soon ,the main competitors of the competition converging. but ,Novo Nordisk saw it can break the cruel competition ,create a blue ocean : it is the attention from the previous doctor who transferred to the users themselves ,i.e. patients .In attention processes in patients with Nordisk ,Novo found ,the insulin is installed in the bottle to a patient the use of the process of the patients ,very inconvenient .Because it is bottled ,handling syringe ,needle ,insulin and according to the need to adjust the dose and so on ,these things are very complex ,so that patients feel very inconvenient .Needle and syringe can also cause some people to produce bad associations .Therefore patients are generally not too willing to outside the use of needles and syringes, but because of the need they have every day in the injection in several times. are the factors that make Novo Nordisk found Lanhai opportunity ,he In 1985 launched the NovoPen.NovoPen is the first very convenient to use insulin solutions ,it eliminates the use of insulin syringes in the process of inconvenience and worry . NovoPen looks like a pen ,comprising an insulin container ,is very convenient to carry ,a tube dose almost a week. This pen the adoption of the integrated touch device ,even the blind can easily control the dose ,the use of insulin .Thus, patients can carry with it ,and do not need to worry about the needle and syringe to bring trouble and embarrassment . to in the new blue ocean market in a dominant position, Novo Nordisk...

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Lu Xun, first wife :Zhu An \/ South show a (ZT ) a not in very short time, Lu Xun wife Zhu An ,who is Chinese in the study of Lu Xun in the penalty area. In large department of the Lu Xun chronicles ,in a book and a biography of Lu Xun ,will keep from talking about having Zhu An m ,was in the Lu Xun life has been not a small impact .This may come from such a revolutionary aspirations : Lu Xun saint, is a modern revolution of the saints, how will m the wife ?How do this to the people clear then moved out ?The Chinese traditional culture in the &；quot ；hide and lie to &；quot ；tactics ,trying to erase the Zhu An historical existence. According to the Shanghai Lu Xun researcher Ni Moyan tells the author :when Xue Suizhi edited by Professor Lu Xun \ life \( the compilation of historical material of Ni is the series editor) first volume published in 1981 ,because there is a photo of Zhu An ,a man went to the leading sector report ,said it was \Lu Xun ,also caused a disturbance. At the beginning of the eighty ,there are such a kind person! In fact ,this is a serious historical retrogression .Early in Lu Xun death ( 1936 October) soon, Xu Shoushang wrote \Lu Xun Chronicle \ ,wrote Xu Guangping said :&；quot ；years spectrum and Ms Zhu married one layer ,are to be mentioned ,his brother party. &；quot ；Xu Guangping had said that :&；quot ；as for Zhu women write ,Mr. Xu repeatedly stated ,I will never be so small volume ,is the historical home look , will trace wash ?&；quot ；this is how a calm attitude .However to eighty time first ,but also people attempted to &；quot ；trace wash &；quot ；this is not a historical retrogression ,what is ? strikingly, in the mid eighty and some hostility Lu Xun, &；quot ；Lu Xun against deified &；quot ；as the banner, Lu Xun performed on a personal attack, what &；quot ；Lu Xun is author and writing &；quot ；ah ,Lu Xun &；quot ；make a bigamy &；quot ；.They behoove by Chinese cultural circles of progressives criticism. These will play a small ugly ,I think back to also not strong enough . is really about two extremes ；one end is an attempt to erase the traces of Zhu An ,from the end of M ,by Zhu An and wantonly attacked Lu Xun .For correcting and deal with these two extremes ,the only way is to seek truth from facts :To study Lu Xun , so it must seek truth from facts to study Zhu An. Fortunately In recent years there has been some talk about is ,Zhu An the now . two Zhu An ,1878 June ( tiger May) was born in Zhejiang Shaoxing. Had done Kochi class officer. Her residential &；quot ；Zhu Taiwan &；quot ；is a three house ,after the forest ,Shi Chi ,garden ,home ,visible also is quite rich scholar-officials family .To her father, family business has started going downhill ,the father is reading ,do had staff ,after 50 business ,not to ,leaving .My mother is an ordinary housewife .Brother studied law law ,do judicial judicial officer class work .In such families grew up in an environment of Zhu An ,although literacy is not much, but know the great lady should have a variety of manners ；a maid ,but can still do some work . her gentle ,treat people honest ,up and down, and without for heard the words of a match-maker .After ,Lu Xun saw Zhu An .First is the two parties ,which at the time is quite important ；secondly ,the mother there is a layer of consideration :three son is afraid to fly far and high , it need have a daughter-in-law, daughter-in-law bigger than son company. At the age of three ,while saying &；quot ；female big three ,gold and silver stack &；quot ；,but according to the custom in Shaoxing ,men and women are generally small ,but a bit older ,for the company ,well .Of course Lu Xun opposed the marriage, but saw his mother also compromise .Since grandfather ,father from jail dies after a long illness ,family declined dramatically ,by mother support the family .Lu Xun had to said :&；quot ；my mother is suffering from .&；quot ；he is not willing to rebel against the mother .At the same time ,Lu Xun also takes into account : was the democratic revolutionary movement and rising period, they join the revolution, there are no measured may ,her mother edge has a wife ,is can be reduced for the mother .Therefore ,Lu Xun also agreed to the marriage. in the summer of 1906 at the beginning, Lu Xun received a telegram from home :from &；quot ；mother of disease rate back .&；quot ；Lu Xun came back home ,saw the mother was not sick ,but the family has decorate ,he has to understand the most. Mother said to give his marriage ,he did not oppose ,Adidas Jeremy Scott,and promised the grandeur and unnecessary and overelaborate formalities Vintage Wedding ,also agreed with the false braid .But then the very next day night ,he stayed in her room ,do not want to back Bridal chamber, then simply lay in his study. Fifth days after the marriage, he excuses &；quot ；cannot neglect their studies ,with &；quot ； a younger brother, Zhou Zuoren ,to go to Japan . Lu Xun has promised to marry Zhu An and so on ,no feelings ?Someone says :Lu Xun doesn bound feet , while Zhu An is wrapped around the foot .This way ,is groundless statement .Lu Xun opponent of bound feet ,because it is by women ,not hate each bound feet woman .Zhu An feet ,Lu Xun knew. And like Shao Hing such &；quot ；relics of the state ,&；quot ；at that time, to find a girl without feet ,is simply not possible. This Lu Xun is also well aware of .Someone says :Lu Xun had written to mother ,hope but unmarried Zhu set foot. author on the matter very much doubt .Because feet women ,four were wrapped around the the toe is broken ,is unlikely to feet and restoration .Lu Xun is studying medicine ,but also witnessed was wrapped around the foot ,how likely to each other on foot ,not put foot thereon disgust ?Five four period &；quot amplified &；quot ；foot ；that is ,in fact lost toe cloth ,put on a sock .,some people are fashionable ,wearing shoes, which is a plug of cotton Flower .In recent years in China read published a \three of us are walking together \,which Lu Xun wrote to her mother &；quot ；enlarged feet sticking out , a bold toes ,comfortable shook &；quot ；,I do not know what it is ,according to the author in 1950 . students ,no wonder its however !He probably never seen around the foot. Others recalled: married, Zhu An is pretend to feet .It is very doubtful .Lu Xun used to tell everyone ,someone down :&；quot ；married sedan door, opened the day ,car curtain ,from the car fell out of a bride .Because of her small feet ,maiden for she wore m double large embroidered shoes ,foot shoes ,and short stature ,sitting in the car ,the L is not a day ,under the not to R ,shoes fell mother had just said .&；quot ；&；quot ；&；quot foot shoes ；,but some people add oil sauce , falsely for pretending to Bigfoot .Please note :This is in the 1911 Revolution before five years ,hold and old wedding ,not twenty or thirty time in the city of civilized marriage ,&；quot ；&；quot ；Zhu mounting feet ?If Zhu An wants to pretend that Bigfoot ,the Lu Xun also want to drag a fake dreadlocks .In conclusion ,wrapped around the foot of it ,not Lu Xun Like Zhu An, more is not the main reason. someone says :Zhu An of literacy, the thought is conservative ,Lu Xun didn the main reason. After the engagement ,Lu Xun had written to mother ,hope Zhu An to read ,but Zhu An excuse age ,inconvenience to school ,is not long into ,so that Lu Xun doesn .That is the reason m .Two personal and cultural level ,the ideological level gap, there is no common language, are likely to affect the two personal feelings, but it should be in commonly two people live together live days getting longer ,will be reflected how can newlyweds ,in the beginning of this discontent caused Lu Xun ?Don in the wedding festivities night ,Lu Xun and bride to discuss academic issues not ?Besides, Zhu An literacy, Lu Xun already know. In the late Qing Dynasty in Shaoxing ,while Qiu Jin abroad woman ,but m like girl school , is still very rare ,be a man about 25 years old, great lady huddled in a seven or eight year-old child to read, it is inconvenience .Please tutor ?Are generally for boys please ,girls go the way of reading can of course , but for such a great age girl to specifically ask a teacher ( and may be the only The man ) ,also can not imagine . since Lu Xun agree to get married, do at this point was so unreasonable ,I is illogical . then caused Lu Xun in the new period on Zhu An so dissatisfied with what ?The author thinks is body and face .Almost ugly ,ugly in one ,Lu Xun against the marriage inner has hope has disillusionment .How ugly in one to what extent ?Zhou Zuoren in \memoirs \Tong knows about the matchmaker was Lu Xun mother sister-in-law ,&；quot ；very pretty capable ,Wang Xifeng wind. Usually and Lu Laotai also top speakers come,Adidas Porsche Design I is a very self-confident person, but this one thing but do very bad. The newcomer is extremely short, a hypoplastic appearance, these situations ,regardless of title would not know ,is deliberately deceive ,this is very sorry man &；quot the matchmaker is ；. Zhu relatives ,so have &；quot daughter-in-law ；&；quot ；said. Zhou Zuoren later wrote his sister-in-law ,of course, had to be extremely and reserved and implicit ,but write &；quot ；very bad ,&；quot ；&；quot ；&；quot ,&；quot ；deliberately deceive ；sorry man &；quot ；,visible is the big a surprise rather serious .And Lu Xun ,Zhu An m played in the alley pagoda landlord wrote Zhu An ,&；quot ；not tall ,thin, narrow face ；face ,yellowish ,forehead ,zygomatic bone were slightly highlights ,looks like with a sickly .Eyes of moderate size ,but not in God, and some settlement comb hair , bun feet .Very small ,slow instability .&；quot ；Yu Lao wrote ,can see also inhibited .See Zhu An photos ,she not only big and too prominent cheekbones forehead ,slightly higher ,and the nose is too large and flat , in her long face occupy significant position ,mouth ,chin is pointed. The 28 year old bride , dwarf yellow face ,also appears to have lost even when it is not pretty girl often having youthful beauty .Sex is love foundation ,cannot produce sex of course ,no feelings. Not love .No wonder , when relatives and friends came to congratulate him when he was little ,and quipped ；&；quot ；mother married daughter-in-law. &；quot ； Lu Xun married fifth days left for Japan ,in 1909 August to return home .Later in Shaoxing ,in Beijing, although and Zhu An in M halls ,but housing and home ；even A short time to share a room, but also bedfellows. He who is not a normal married life .This couple secret ,originally outsiders can make nothing of it ,nor researchers to explore things ,but honest and peaceful Zhu An once complained that news :&；quot ；the too too I have no son ,Mr. Big all the year round speaks to me ,how will have a son ?&；quot ； three Lu Xun is a rational rather than emotional person .Although he didn Zhu An ,but he knew ,Zhu An no wrong innocent , no responsibility ,she is also a victim of his feudal marriage .On the \forty \record of said :&；quot ；in the female hand, wasn guilty ,now is done on the old habits of sacrifice. Since we perceived human tract De ,HH can the opposite sex, had to accompany I do sacrifice ,over four thousand years old account .&；quot ；this words ,can also be viewed as Lu Xun ,expressed his own marriage attitude ,also expressed his attitude to Zhu An. He told friend Xu Shoushang about Zhu An said :&；quot ；this is a mother to my m gift , I can only be properly supported her ,love is what I don .&；quot ；indeed ,In his life Lu Xun never neglect to her good support. Lu Xun not only to support her, still have the respect of her habits of life ,respect for her position in the family, respect for her personality .In either Shaoxing or Beijing ,the Lu Xun family has a male and female servants. In alley pagoda and the three West living without men servants ,but the driver ( as Lu Xun rush to pull ) .Zhu An sometimes participate in most of the housework , split time with the old lady chat ,idle nothing when holding three feet long mottled bamboo pipe smoking tobacco. At the time area of Shaoxing, a rich family smoking the smoke is very common, but master master suction is thick bamboo flower like teeth smoke Tsui ,Adidas Bounce S2,too granny sucks is mottled rod no ivory cigarette holder .People to Beijing ,the tobacco pipe also to Beijing , Zhu Anzhao sucks ,mother wouldn suck .Zhu An also often suck hookah .In Shaoxing and eight in Beijing Bay , eat every day ,mother Lu Xun Zhu An, a table for three ,Zhou Zuoren Zhou Jianren ,a table for seven or eight .Lu Xun 1926 August south from Peiping ,monthly by the Beixin publishing house to send royalty ocean one hundred yuan ,mother-in-law and two monthly use up, to 1932 November has accumulated more than 800 .In daily life ,in Beijing , Lu Xun also to her every month 10 yuan for pocket ocean .Zhu An falls ill, and Lu Xun ,mother sick ,send Japanese open Yamamoto hospital ,always by Lu Xun personally served as doctor translation ,but he is not on the mother and other relatives that accompany sitting on the bed, ask cold warm asked , it from the maid served .Lu Xun monthly will have several times to buy food back home ,always go to the mother please mother picks , and then to Zhu An to ask her to pick ( Zhu An often chooses small difference ) ,finally got her room can Zhu An at home on reserve .The servant issue orders left and right ,equally effective ,servant must comply. Lu Xun and Zhu An rarely speak to each other in alley pagoda ,living in a house ,for a few months ,do not know they are how to call each other ,but Lu Xun never shout at her ,no more severely ,especially without quarrel. The Zhu An family had a brother ,brother, have three children ,Lu Xun warmly as the next of kin with due respect ,and they have a letter to and silver contacts, with each other gifts ,the Lu Xun diaries are documented .Lu Xun also for her brother third child Zhou Jianren introduced to the printing plant Zhu An in May to 1934 .Lu Xun wrote ,that her brother second children original work in Shanghai, the power can not be worthy of ,and sickly looking to Beijing apartment ,and find things ,asked Lu Xun what meaning see .Lu Xun reply: &；quot ；these things, can ask Mrs. discretionary .&；quot ；all aspects, Lu Xun on Zhu An no feelings, but no discrimination. Zhu An also says to man :&；quot ；Mr. big to me is good,Adidas JS Teddy Bear a hot. I don’t know what is the intermediateDongdong! &；quot ； in this life together, Zhu An if there is a certain cultural level and ideological level ,and some of Lu Xun a common language, or can help Lu Xun seek data ,copy paper ,may be able to slowly build emotion . but Zhu An lacked such conditions. Once asked mother Lu Xun :she what not? Lu Xun shook his head and said : is not bad, but not to talk to her mother asked, how .Do not talk to ?Lu Xun: talk to her words boring, boring, than not to talk .Lu Xun cited a case :once he and she talked about ,Japan is a thing is very nice ,and she said yes, yes ,she had actually not only such things .Shaoxing did not ,and the whole of country is not .She said, perhaps to flatter Lu Xun,adidas JS Bones, with Lu Xun ,but Lu Xun will not talk to her. It .Talk tasteless ,mother is actually understand .Mother know Braille ,like the school of mandarin duck and butterfly ,after to form the habit of reading the newspaper ,greatly expand her horizons. Sometimes mother put the newspaper down talk to Zhu An about listen, Zhu An is sitting on the sidelines suction the tobacco ,no response ,whether to listen to Lu Xun .Students ,especially female students ,often in the mother to talk, talk very lively ,Zhu An was in his room smoking or doing housework .Sometimes she comes, only silently listen ,don to participate in any M word. She never Shangjie , to buy things by servants ,by Lu Xun ,by Lu Xun do. She never care about many things ,even the alley things never inquired ,never talk about. Her vision is very narrow, can have many words to talk to Lu Xun ?Three people eat, often between mother and Lu Xun words, sometimes the mother also talk cheerfully and humorously .Mother occasionally went to Zhou Zuoren ,two people eat ,Zhu An make talk ,also can ask dish which can be salty pale ,Lu Xun simply answer &；quot ；not salty ,&；quot ；&；quot ；&；quot lighter ；,they sit facing each other in silence .Without a word ,talk and boring, of course also cannot enhance the sense of Love . Lu Xun sometimes to the dissatisfaction with Zhu An ,the diaries ,letters are slightly reflected .For example ,\Lu Xun Diaries \ 1914 November 26 diary : &；quot ；afternoon to women ,twenty-two from Kenneth Lane Zhu Zhaifa ,quite absurd .&；quot ；according to the Ni Moyan in his book \the Chinese traitors and Hermit :Zhou Zuoren \in the analysis ,at that time, in Zhou Jiazhong , Lu Xun a real no children and high income, Zhou Zuoren a real population and income is not high ,Zhu An from her hair to this letter, is debated ；Lu Xun refers to as &；quot ；rather than &；quot ；,Lu Xun maintain family unity and harmony among brothers are sincere. In this analysis I think there is something. It also explains the ink stand aloof from worldly success ANN ,the heart has her mind .But this secular idea, and Lu Xun ideas are out of step. Lu Xun in July 11, 1933 letter to mother in such a case, &；quot ；home is no problem , is good ,but to live hard ,all through the ages of home life ,also is in ,if not forgive ,get excited over a little thing ,that was really embarrassing .Now both special hired m ,specifically to serve, so try look .&；quot ；3. This is probably the Zhu An body is not good ,often stomach ,especially to hire a person, specifically to serve her. mother-in-law home only two people ,has a maid ,and hired a man ,was excessive .Lu Xun was not satisfied ,but agreed to try again at the &；quot ；&；quot ；.And so on thing ,two people of course have no common language. Lu Xun sometimes also some moves ,it makes Zhu An in an awkward situation .For example ,the winter of 1925 ,mother motion , Lu Xun pants or studying the times ,have been darned again and again ,to Zhu An to make Lu Xun a trousers ,after doing a good job , Lu Xun quietly in bed ,I hope he inadvertently can change ,but Lu Xun was found out .This makes Zhu very embarrassed. Although Lu Xun later explained that he used to wear simple ,new trousers ,is the quilt is not changed for years old cotton ；but he refused to lead Zhu An situation ,also is very clear .\ romantic writers are another views .\\he recalled Lu Xun in quote others to express their views :l Lu Xun, in the winter, also do not wear trousers, is inhibited sexual desire .\ he and his old lady is not good .&；quot ；the four although Zhu An who was poor ,short stature ,knowledge The character is not more conservative ,weak woman ,but she is very independent. She is not to compete with others ,but all sorts of interpersonal relations are very clear ,very sensitive. She is honest ,but honest not stupid. Lu Xun Zhu An had no feelings, Zhu An Lu Xun was very emotional .She to Lu Xun ,is not simple &；quot ；marry chicken with chicken &；quot ；,but that he is very knowledgeable ,capable, he did write the book ,to the community of nations must be meaningful. She trusts him ,rely on him ,respect him. He said ,out of his mind ,all right, she is willing to listen. When Lu Xun and Zhou Zuoren split up when, she instinctively that Lu Xun was right. She had not used the son of Yu Taixin in a set ,expected this big family will have split the day. When Lu Xun won set out eight Bay temporary live alley pagoda to seek her advice ,Ceng Zheng :in the eight Bay ,or back Shao Xing to mother, if the back of Shaoxing will be mailed monthly money for her life. She wants to say :&；quot ；eight Bay I cannot live ,because you moved out ,the empress will want to be with you go, I alone with his uncle and aunt nephew niece ,calculate what ?Say my aunt is a Japanese ,words all don day A tough day. I don want to go to Shaoxing . you moved to alley pagoda ,it is always for your cooking ,sewing, washing ,sweeping, these things I can do ,I want you to move to .&；quot ；Lu Xun felt that what she said is reasonable. But ,if she remained in the eight Bay , that and the Zhou Zuoren family economy will still have been implicated ,but this time the brothers split up mainly by the economic problems caused by .Back home at that time was dishonorable ,she will never accept .Lu Xun agreed and her moved to alley pagoda to live. in alley pagoda ,two people live together ,still divided chamber and house .Contact opportunities are greatly increased . Zhu ANN to take care of Lu Xun. Middleman landlord sister to noisy, she always ask them :Mr. Big back, don noisy, let him Ann quietly written article. M time middleman landlord sisters quarrel, sister to sister to his room to sleep , she went to mediate ,later his sister to his own bed. This is Lu Xun wanted her to mediation ,but she was willing to do so ,because the girl .Will disturb Lu Xun .Lu Xun sick ,unable to eat anything ,just can eat porridge .She took the Mickey Crumble, burnt porridge ,specially sent to bad street to buy chicken ,ham ,pork pine and Lu Xun usually eat food .Lu Xun taught the children gymnastics ,Lu Xun went to work ,she also followed children learn to do gymnastics .Her feet ,a limp .Not good ,but still want to fuck ,because this is Lu Xun to teach children who spoke ,inadvertently reveals her love for Lu Xun . Lu Xun and Xu Guangping in Shanghai and have the baby live sea fact ,for she is certainly a great blow . is a middleman landlord sister Yu Fang and her about it .Yu Fang said :&；quot ；Mr. Big and Xu Guangping elder sister got married ,I think .&；quot ；&；quot ；she said :I had thought of .&；quot ；Yu Fang asked curiously :&；quot ；&；quot ；why ?She said : &；quot ；you see the two of them together out hh&；quot ；she refers to Lu Xun and Xu Guangping are together by train to the south .The original to calm as she is already well ,sensitivity was .Yu Fang asks again :&；quot ；but what will you do ?&；quot ；not material that touches the heart of her ,she was so excited and upset said: &；quot ；past Mr. Big and I am not good, I want to have a good upon him all along ,he ,will good mm I like A snail ,from the bottom wall one point one climb ,climb slowly ,one day it will climb to the top of the wall .But now I have no way ,I haven gas climbing .I stay he is again good ,also is useless. \ She added :&；quot &；quot ；；it seems my life had to serve the mother mother alone ,if the empress to the west, from Mr. Big always for people watching ,I later life he will tube .&；quot ；she never held a grudge against Lu Xun. For sea baby ,although &；quot has &；quot ,；；but also a very emotional .Only talk to sea baby ,in any emotional state ,she would be happy. She is very concerned about the baby M cut ,she love that we never met children .Because he is a descendant of Lu Xun ,is also her offspring ；her Lu Xun have the offspring and happy, so she is happy. here must be inserted into the sentence :Lu Xun and Xu Guangping came together, why not do a hand divorce continued ?Which in Lu Xun is very convenient ,but in any case not to accept Zhu An .She will divorce at into &；quot ；his &；quot ；is the burning shame and humiliation ,and in her feelings never willing to leave Lu Xun ,leaving Lu Xun , leave This home. She had repeatedly said: &；quot ；I was born for the weeks family ,died for Zhou ghost .&；quot ；Lu Xun knew this ,so long ago that &；quot ；accompany I do sacrifice &；quot ；.Yu Fang wrote such a memory : was Mr. friends ,students are &；quot ；five four &；quot ；movement of baptism ,mostly the idea of progress , especially Sun Fuyuan ,chapter Kawashima ,Chang Weijun et al. ,thought are liberated. They have advised Mr. big ,a of call a spade a spade to say ,since there is no feelings ,sending her back to her family ,the burden of her cost of living ,this is very polite also very reasonable approach ,why fret herself, and she did the feudal marriage .?and Mr. consider more,Adidas JS Wings, he always considered master parent place oneself in others :Shaoxing customs ,a married woman ,if back home, people thought that it was her husband &；quot &；quot ；break ；return, then the family of discrimination , censure ,will inexorably come back to her ,she would be unbearable to contemplate ,and her family status ,will also suffer a disastrous decline .Character weak woman ,generally said to be stop this encounter ,there should be since Kill ,this life. Mr. Big never bully to be weak ,something always place oneself in others in the other kindness gut ,so that he could not make up his mind ,has not done so. this period of Yu Fang memories ,are generally fair .When Xu Guangping bravely beat Lu Xun had closed love door ,Lu Xun learned that I can love can also be loved ,he adopted at the time, in the Zhu Ann such specific people ,is the most appropriate way. At the same time ,Lu Xun treatment ,also has a deep deep brand of the times .At the part advanced figures, was trying to love is a foundation and combining marriage instead of feudal arranged marriage .In Lu Xun some contemporaries of the writer in a similar way ,very to party leaders also many similar examples .Leave the specific era environment ,leave the specific problems specific analysis of seek truth from facts ,it is not possible to draw logical conclusions .As hostile to attack Lu Xun, cannot say what research is ,also do not have much value, but is to vent their emotions . though far apart from each other to live apart, when the news of Lu Xun came, Zhu An Still distraught. She at home layout of the mourning hall, Lu Xun and students who come to offer condolences in a continuous line ,wearing white shoes and white socks . , Bai Sheng Wan bun ,systemic makeup Zhu An ,sitting in the mourning hall ,is a mourner dispersed gradually later ,she also move not in the mourning hall shift ,silently accompany was not good with loved ones dead .In the hall for with Lu Xun favorite sweet and loving smoke cigarettes .\ enjoy the sweets, to her first pick .Think of this scene ,a never-ending stream of tears full of her prematurely is old face . day and night in the hall burning incense and candles ,incense ,and the hanging that Lu Xun is most like Tao Yuanqing Shaw like charcoal ,also be smoked yellow .When many reporters to interview ,she talked very correct ,very assertive ,will without may cause misunderstanding or can be used to distort the tabloid publicity any words .Her heart is filled with sorrow ,is . five after Lu Xun ,many important things to Zhu An to participate in the process ,she can know overall situation, in general ,is very mind .She is the complete works of Lu Xun published for the preservation of Peking ,the former residence of Lu Xun Original ,to save Lu Xun draft ,books and other relics ,made important contribution. when Lu Xun lived ,the mother all by Lu Xun burden .Lu Xun would not be in these places and Zhou Zuoren computer .After the death of Lu Xun ,Xu Guangping is not willing to immediately objected ,mother and Zhu An still life ,and go .This is Xu Guangping great kindness ,by common people praise .In Xu Guangping and his mother ,Zhu An , was very harmonious and mutual trust .However, when Lu Xun died ,Zhou Zuoren in Shanghai \big news \ ( this newspaper hostile to Lu Xun is as everyone knows .Speaking to reporters ) to sandwich a sentence ,&；quot ；originally Gasol is going to go ,but my mother because also need to accompany, I am afraid I can not take place .&；quot ；Zhou Zuoren says ,of course with evil meaning .Then ,Lu Xun on the copyright problem ,there are some rumors Xu Guangping in .Involved in editing and publishing \Mr. Lu Xun Memorial Collection \,edited and published the letters of Lu Xun \plans \,begin namely \the complete works of Lu Xun \the editing publishing work .She thinks this is the best memorial to Lu Xun .The friend ,\Lu Xun as \the complete works of Kind of work, preferably by home the biggest publishing unit of the Commercial Press published by Hu Shi . from help ,the Commercial Press published \the complete works of Lu Xun promised to \put forward ,but must have the Lu Xun family of copyright authorization. Zhu An hears the news, he write that attorney sent Xu Guangping : king song lady :Wen Xianfu Lu Xun Bu all business book publishing ,sister very approve of ,all of and contracting matters ,please lady and the nearest the library directly carte blanche to lady Hui Ping .If there is regular , pray to inform ,to avoid the old lady in a suspense .All the rest of the greetings of the season ,the interviews. Wishing to infant health. sister Zhu Lianren July 2nd which happened in 1937 .Writing this letter ,Song Lin ( purple pepper ) ,is Lu Xun in Shaoxing at the time of students , Lu Xun South ,for he often concern in Beijing Lu Xun families. He was writing the letter of attorney, to Xu Guangping enclosed a letter ,which said :&；quot ；Mr. big Bu published one day, very glad to. Master parent have been with a deｓｃｒｉｐｔion , it in her words to write a letter to enclose the attorney ,please check it ,since when by Mr. carte blanche .Big while also very understand ,since not all &；quot outside also .Visible ；Zhu An ( Master of parent ) published \the complete works of Lu Xun \the positive attitude ,thereafter Zhu An never asked Xu Guangping Lu Xun book royalties . of Anti-Japanese War ,Peking Shanghai have occupied ,Xu Guangping called his mother ,Zhu An on time monthly send money gradually is difficult, but still make every attempt to money sent. When Lu Xun lived ,mother living by Lu Xun burden ,Lu Xun died, still by Xu Guangping burden ,Womens Adidas JS Wings 2.0,and be in Peiping, Zhou Zuoren doesn burden ,this really is too much. at the end of the 1938 week ,make talent promised mother living by his burden ,50 yuan per month ；the Zhu An cost of living by Xu Guang flat burden ,40 yuan a month, Xu Guangping often send 50 yuan. The family some additional expenditure ,such as repair houses ,the parent Pro not to tell Zhou Zuoren to write to Xu Guangping ,Xu Guangping also took on December 16, 1941 ,Xu Guang flat by the Japanese military police ,in March 1, 1942 by the mountain .To make bail. From arrested after Xu Guangping itself ,due to difficulties and post inconvenience and other reasons ,Adidas Jeremy Scott Teddy Bear,no longer to Beiping to send money .Then Zhou Zuoren in puppet government as the Department ministerial post ,income many ,he had to support his mother ,Zhu An is not a problem in 1943 4 .22 August , mother died .Deathbed ,mother is most worried about with her for most of her life Zhu An .She asked Zhou as people used to give her 15 yuan pocket money ,converted into the counterfeit money 150 yuan ,as her money given to Zhu An , Zhou Zuoren promised ,mother sincerely said to Zhu An :This is her for her money ,has nothing to do with others ,no matter how to accept monthly ,Zhu An reluctantly agreed .Zhou Zuoren called his mother 15 yuan pocket money ,like the M helper salary is 2 to 5 yuan. Converted into 150 yuan, Zhu An life could be maintain .Zhu An has a maid , old and homeless ,and Zhu An were still lived together .Then the prices keep rising ,Zhou Zuoren didn with money ,Zhu An would never ask him to add money, Zhu An and old maid life increasingly difficult. According to the 1944 Xu Guangping to Zhu An in a letter to Zhou Zuoren said ,in 150 yuan to Zhu An also had some additional m support in China in recent years .Some researchers on Zhou Zuoren with Zhu An ,hold bad attitude ,think he economic conditions at the time of Zhu An ,should better ,this is certainly good. Mr. Tang Tao said he was in Zhou Zuoren defected to the enemy Later, the heart of pain, will always hold a deceived the bad attitude ,though he later communication , and visited once, that is &；quot ；work needs ,said &；quot ；probably it But Mr Tang Tao in the 1980 ,said the 150 element is not enough to go to the Western Hills and tricycle money ,in order to further explain Zhou Zuoren .It afraid there has a time difference and price difference. If so poor ,the old lady died why ask Zhou Zuoren promised the money ?How can maintain two people even is gruel Garo Bu Gan amounted to several years ? ...

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Designm.ag的Steven Snell收集，虽然我个人更加偏爱于Mootools，但是相信国内确实有很多朋友喜欢jQuery的吧，记得有个博友推荐过一本很不错的书，《锋利的jQuery》。就知道它在国内的盛行了，想想为撒没有人推荐一本牛牛的《牛逼的Mootools》呢？哈哈，但是不可置疑，2者都是很强大的JS库，不过运用哪个，都可以让你的设计更加的丰富多彩，而这25个表单的插件，则可以让你的用户体验更上一层楼，废话不多说，围观吧。

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这是一个英国网友使用 JavaScript 制作的网页版NES模拟器，通过这个模拟器玩家可以直接在网页上玩那些经典NES游戏，非常方便。

不过，JSNES模拟器的作者 Ben Firshman 表示，由于这个模拟器对浏览器的 JavaScript 性能要求较高，因此强烈推荐网友使用 Google 的 Chrome 浏览器，如果不想用 Chrome ，至少也要用火狐，IE就算了。

经站长测试，在 Google Chrome 下，JS网页版的NES模拟器运行非常流畅，目前能玩数十款经典游戏，如：超级玛丽、魂斗罗等。

JS网页版的NES模拟器操作也非常简单，方向键控制“上下左右”，Z/X键控制“攻击/跳跃”，回车键“开始”，Ctrl键“选择”游戏模式，喜欢 NES 游戏的玩家可以体验下，记得一定要用 Chrome 浏览器啊。

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倒计时效果JS
文字版本：
图片版本：

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JS模仿SONY的flash动画

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Lightbox v2.0 - 最初是为了显示图片设计的，使用了 prototype 和 sciptaculous，所以有些沉重，但对于图片来说很好用。

缺点就是弹出层出来后，滚动鼠标滚轮，父级页面与弹出内容同事随着滚动条，只有点击关闭按钮才能关闭弹出层，对于弹出图片较大的时候，用户体验方面相对比较不友好，需要移动页面找到关闭按钮才行。

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游戏规则：在格子内填入数字（1-9），横着竖着都不能重复。

请点击运行代码开始游戏。

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IT起步网UED - IT起步网 - 中国最大的IT新手技术社区，为IT新手提供全面的IT互联网应知识

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网上经常会流传一些奇文异字，比如ா（Orz），҉（菊花）等等。
我们可以复制他们，但是我们不知道如何用键盘打出这些字符。

下面这个链接，可以让你解开所有奇文异字的真面目。了解他的编码构成。

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设计开发中的“框架”指一套包含工具、函数库、约定，以及尝试从常用任务中抽象出可以复用的通用模块，目标是使设计师和开发人员把重点放在任务项目所特有的方面，避免重复开发。通常的讲，框架就是就是最常用的JavaScript框架和Web应用框架，当然，还有CSS框架(15个CSS框架简介和Typogridphy: 适合网格布局的CSS框架和用于网格设计的960网格系统)。

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一、原则： 1、 买盘用来看还是收藏？ 只看的话，没必要过分追求版本！只要清晰，翻译一般即可。收藏的话，就要找好的版本！ 2、 看新片还是老片？ 看新片不要着急qq音箱，最开始出的...

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JavaScript有时缩写为JS.它是一种脚本语言. 它是高级语言Java Applet(就是平时说的Java)的一种运用于网页中增强网页功能的一种脚本语言. 所谓脚本语言,就是介于HTML语言和Visual Basic,Java,C 等高级...

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