Swatch 09 Artist Watch

The Swatch 2009 Artist Series opens a new chapter in the story of the brand and its relationship with art. Since its inception, art has been in Swatch's DNA. In 1985, the first collection of artist series watches was exhibited at the Pompidou Centre in Paris, perfectly showcasing the inspirational sparks between global artists and fashion designers collaborating with Swatch. This vibrant spark continues to this day, and Swatch’s fun and creative tone remains a source of inspiration for today’s artists and designers, continuously generating innovative works of art that influence future generations and are truly inspiring.