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Main cast of "Passionate Merchant": Park Hae-jin, Cho Yoon-hee, Choi Jung-an, Choi Jeol-ho

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Plot Introduction: "Passionate Merchant" is based on famous comics like the War of Money and Great Things, reshaped to form a modern drama by Park In-kyun. The KBS drama 'Wind Country,' directed by Ji Byoung-hyun, who also directed 'Hero Ja Myung-ho,' takes on this production, with Hong Seung-hyun and Ryu Byoung-woo co-writing the script. In this work, Park Hae-jin plays the role of car salesman Ho-yoo. In the drama, Ho-yoo has an incompetent father and a mother who depends on her husband. With his handsome looks and smooth talk, Ho-yoo's unyielding attitude vividly portrays his life in the fierce automotive sales market.

This film tells a story about money, business, cars, and life through the perspective of an automobile marketer. It talks about money—nothing in the world is more valuable than human worth. The protagonist dreams of earning 10 billion won selling cars. People say he’s crazy, but this young man emphasizes, “I’m going to raise my value to 10 billion won, then sell myself. To do that, I need to prepare and seize opportunities.”

It discusses business—real merchants don't sell goods; they sell character. Some sell their knowledge, others sell their labor, and still others sell products. In this sense, whoever sells what, aren’t we all merchants? So, what's the difference between successful merchants and failed ones?

It discusses cars—in modern life, besides clothing, food, and shelter, there's also "cars." Cars are some people's reputation, others' power, and yet others' means of livelihood. People judge others by the cars they drive. Cars bring happiness to some and pain to others.

This is a story about life and cars around us. In "Passionate Merchant," Park Hae-jin plays a mature, charming career man. The new weekend drama from KBS2, "Passionate Merchant," stars Park Hae-jin, who gained fame from "The Legend of the Seven Princesses," as the male lead. In the new drama, he plays a fully mature, charming career man, different from his past neighborhood-friendly image.

Recently, Park Hae-jin filmed at a busy Dongdaemun antique bookstore, fully immersed in his role as he searched for antiques among the shelves, completely unaffected by the surrounding noise. During filming, he attracted many spectators. Park Hae-jin was dressed very fashionably and neatly, exuding the aura of a mature man, quite different from his pure and innocent image in his previous hit drama, "The Legend of the Seven Princesses."

On the other hand, one of the heroines, Choi Jung-an, was filmed sweating it out on a treadmill. Choi Jung-an, known for her quiet and graceful roles in TV dramas like "Coffee Prince" and films like "Pure Love Comics," will shed her innocent image and transform into a sexy leader in this drama.

"Passionate Merchant" tells the story of the journey from being a small-time figure in society to achieving success, offering new hope and passion. Directed by Ji Byoung-hyun of "Wind Country," it will premiere on October 10th.

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