Practical advice: Methods to increase the click-through rate on Google Adsense web pages

In fact, the amount of income is closely related to these parameters. The most important one among them should be the web page click-through rate, which reflects the actual effectiveness of ad placement. Simply put, when the number of times a web page is viewed is the same, the higher the number of clicks on the ads, the higher the click-through rate will be —— and thus the higher the converted income.

Numbers may best explain the practical issues. Below is a comparison of data before and after the adjustments (representing page impressions, clicks, page click-through rate, eCPM, and income respectively):

1. 5,294 24 0.45% US$0.25 US$1.35 (before color adjustment)

2. 5,621 51 0.91% US$0.22 US$1.25 (after color adjustment, before spacing adjustment)

3. 787 14 1.78% US$1.90 US$1.49 (after spacing adjustment, as of the time this article was posted)

The results are quite evident. I hope my experience can be helpful to all of you.