CNNIC Releases 2006 China Blog Survey Report - DoNews.com

At the 2006 China Internet Conference, China Internet Network Information Center (CNNIC) released the "2006 China Blog Survey Report." By the end of August 2006, the number of Chinese blog authors had reached 17.5 million, with nearly 7.7 million active blog authors (those who update at least once a month). The number of registered blog spaces approached 34 million, and the number of blog readers exceeded 75 million, including as many as 54.7 million active blog readers.

• Great potential for blog advertising

• Strong desire for independent domains; more 2.0 blogs emerging

The primary issue is severe waste of blog space. Additionally, unsatisfactory BSP (blog service provider) services have led to low user satisfaction and significant blog migration, which are unstable factors in the blog market.