Keywords correctly correspond to the target webpage.

Whether it is keyword optimization in SEO or some paid promotions, including some PPC advertising placements, the target webpage (landing page) is the first page that potential customers enter after clicking on the search results (promoted links). It is also the page where potential customers form their first impression of your website. Its importance goes without saying. Potential customers will make a judgment within a few seconds based on whether the target webpage provides content directly related to their search terms and how it is presented, thus deciding whether to stay or leave.