Zhanzuo.com is China's leading university student real-name system community, it emphasizes the use of real names and real pictures so that students can showcase themselves and communicate with sincerity. Zhanzuo.com aims to become China's Facebook, a new communication platform following the once red-hot BBS culture unique to Chinese universities, and a community platform that strongly complements the university student BBS culture. Zhanzuo.com is a highly interactive college campus SNS website that encourages students to display, share, and communicate in order to create more opportunities for their lives, and cultivate a shift from "playing at life" to "responsible life", and from "virtual life" to "real life".