The Role of Bus Stop Light Boxes in Advertising Promotion

by beibunan1983 on 2012-02-28 14:18:07

In major cities across the country, bus stop lightbox advertisements can be considered ubiquitous. Many people may only focus on their function of checking bus routes and other information. In fact, bus stop lightbox advertisements are also a very good form of advertising with many advantages such as a wide audience, simple promotion methods, low cost, and easy acceptance by the public. It can be said to be a win-win promotional method. Bus stop lightbox advertisements are generally monopolized by advertising companies under the jurisdiction of the bus company, but the content is usually provided by creative advertising companies and must be approved by outdoor advertising management departments before appearing outdoors. The operation process is relatively simple. Any advertisement with creativity can gain varying degrees of attention. Moreover, every day when commuting to work by bus, one must come to the bus stop, so the advertisement is equivalent to being repeated multiple times. And within a certain period of time, a particular advertisement will also appear at multiple stops along the same section of road. It can be said that bus stop lightbox advertisements are a very effective and cost-effective advertising promotion method.

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