First: Blog content increases the visibility for search engines, thereby driving traffic to the website. Search engines such as Google, Yahoo, and MSN all have powerful functions for retrieving blog content. Therefore, businesses can leverage blogs to increase the number of web pages indexed by search engines and enhance the visibility of webpage content for search engines. By utilizing this advantage of blogs, businesses don't even need to create a blog site; they can simply open an account on websites that offer blog hosting to publish articles. Moreover, currently, publishing blog posts is entirely free!
Second: Conduct research on reader behavior at a lower cost. Businesses can include links to online survey forms in their blog posts, making it convenient for interested readers to participate in the surveys. This expands the reach of the online survey forms on the website while also enabling direct interaction with readers regarding the questions in the survey, making the online surveys more interactive.