Ten Admonitions for Online Marketing

First, online marketing is much more difficult than traditional marketing.

Do not expect businesses that perform poorly in traditional markets to have opportunities online. Doing business online is harder than doing it traditionally, and online marketing is much more challenging than traditional marketing.

With the vast network of content available on the internet, users' attention is extremely scattered. Compared to traditional marketing, online marketing has very weak control over user behavior. Furthermore, considering the five major processes of sales—awareness, trust-building, need confirmation, business negotiation, and signing contracts—the key to a successful transaction is building trust with the customer. However, establishing mutual trust is particularly difficult in an online environment.