{Chinese sports stars earn big money from shooting advertisements with the momentum of the Olympic Games}

The large advertisements on the streets of Beijing feature the moment when Liu Xiang, the men's 110-meter hurdles champion at the Athens Olympics, powerfully clears a hurdle. The TV commercials show diving scenes of Guo Jingjing, the beauty of China's women's diving team.

The main players of China's Olympic team are extremely popular in China. Appearing in advertisements can be considered a representative example. Recently, it's not an exaggeration to say that as soon as you turn on the TV, you can see athletes from China's Olympic team. This is even more true for big-name sports stars such as Yao Ming, who plays in the NBA (National Basketball Association), and Liu Xiang and Guo Jingjing, who have appeared in nearly 20 advertisements. Guo Jingjing has even filmed an advertisement for a South Korean tire company. It's reported that for every advertisement they film, they earn over one million US dollars annually.