Warped Critique: Yahoo China Redesign

Ever since Alibaba acquired Yahoo China, it has been continuously making adjustments to Yahoo China, trying to find its own path. In 2007, it made a significant change to Yahoo China, making it more similar to Yahoo US. Jack Ma wanted Yahoo to become synonymous with search in China. However, just like in the US where Yahoo struggles to catch up with Google and even increasing its market share is difficult, the competition in China for Yahoo China was even fiercer.

Jack Ma seemed to realize that the previous revamp wasn't very successful. This time, he placed the currently hottest life services in a prominent position, increasing and emphasizing the search of life-related information, organically integrating Koubei.com into Yahoo China. The homepage UI has also been unified with the style of Alibaba, perhaps to let users feel the essence of Alibaba, allowing Yahoo to fully embrace Alibaba's bloodline.