21 Basic Ability Requirements for Online Marketing Personnel

As researchers of e-commerce, online marketing is truly a required course. Through the study of Feng Yingjian and other peers, here are 21 basic skill requirements summarized for online marketers:

1. Writing Expression Ability

To explain issues clearly! This is the basic ability of an online marketer. If one can truly express problems clearly, that would be quite impressive. Don't believe it? Take a look at some companies' product manuals or some websites' product introductions, carefully analyze whether they have explained the issues clearly. Many websites fail to clarify the questions users hope to understand.

2. Data Collection Ability

Collecting data has two main values: one is preserving important historical data; the second is striving to make the data in a significant field as complete as possible. If you can collect a large amount of valuable data related to your work, it will be a great wealth for your effective work.

3. User Experience Ability

We need more practical experience to better understand online marketing. One of the best ways to practice online marketing learning is to build a personal website. Because through the construction and maintenance of a personal website, one can gain a deeper understanding of knowledge such as website construction, website promotion, and website effect evaluation, and this is a self-controlled online marketing experiment.

4. Hands-On Ability

To deeply understand various issues in online marketing, general experience is far from enough. It is also necessary to personally participate in all aspects of the online marketing process. In many cases, some issues are difficult to fully comprehend unless you handle them yourself. Some problems can only be discovered by doing it yourself, and then finding solutions. The more hands-on experience you gain during the learning process of online marketing, the deeper your understanding of online marketing will become.

5. Code Understanding Ability

Online marketing is inseparable from commonly used programs such as web page creation and database applications. An online marketer doesn't necessarily need to become a programming expert, but should have some understanding of basic codes directly related to online marketing, especially HTML, ASP, JSP, etc. Even if you cannot skillfully use code to write web pages, you should understand their basic meanings, and be able to discover obvious errors when analyzing web page codes. This way, you can better understand and apply online marketing.

6. Web Page Creation Ability

Web page creation involves many issues, such as image processing and program development. These issues cannot all be included in specialized online marketing courses, but an online marketer should have preliminary knowledge about web design, at least understanding the basic principles and methods of web design. These abilities are particularly important when planning a website because only by understanding some basic issues in web creation can you determine whether the planned scheme is reasonable and feasible.

7. Participation and Communication Ability

Essentially, the primary task of online marketing is to effectively spread marketing information using internet means, and communication itself is an effective way of information dissemination. The internet provides many opportunities for communication, such as forums, blogs, column articles, email lists, etc., which require direct participation.

8. Resource Utilization Ability

Whether it's a company's marketing activities or learning research, certain resources are needed. Without any resources, there wouldn't be any marketing. These resources include funds, knowledge, information, services, etc. Funds are the most important and active type of marketing resource, which can be used to purchase other important marketing resources like advertisements, market research, customer service software, etc. However, funds are not the entirety of marketing resources, and under normal circumstances, funds are always relatively scarce resources. Therefore, to understand the rules of online marketing and fully utilize its role, having the ability to use online marketing resources is very important.

9. Thinking and Summarizing Ability

Online marketing has yet to form a very complete theoretical and methodological system, and it is also impossible for existing theories and methods to remain unchanged over the long term. Currently, a very realistic problem is that the theory and practice of online marketing have not been effectively combined, and even the basic theories formed have not played their due guiding role in practice. Therefore, in actual online marketing work, many times one needs to rely on their own thinking and summarization of problems found in practice.

10. Adaptability to Changes

The ability to adapt to changes can also be called the ability to continuously learn. Due to the rapid development and change of the internet environment and technology, if one does not go online for several months, they may already be unable to use the internet. This is especially true for our online marketing learning and application. A book written and reaching the reader's hands might have taken two years, and from learning to applying after graduation might take another two years or even longer. Therefore, some specific application methods may undergo significant changes, but the general ideas of online marketing will not fundamentally change with the changes in the environment.

11. Lifelong Learning Ability

There is no industry that develops faster than e-commerce. Technology, models, users, and concepts change daily, so one must maintain a lifelong learning mindset.

12. Deep Understanding of Internet Users

China has numerous internet user groups, starting from the lowest level and always placing oneself among the vast number of internet users to understand the latest trends and hotspots.

13. Integration Ability

In the future, internal and external corporate information flows will certainly be uniformly and completely integrated together; perfect integration can achieve maximum benefits.

14. Familiarity with Corporate Structure

The e-commerce department will become a mainstream department, but the company is not necessarily an e-commerce company, so it's important to understand the basic operations of various departments and types of companies.

15. Control of Traditional Media

Online marketing is not the only option; being able to perfectly combine various media, understanding their operational methods and promotional techniques, can achieve the best results.

16. Courage to Seek Change

Change is always a characteristic of e-commerce; actively seeking change allows one to lead.

17. Brand Building Ability

In the future, the number of websites will not be less than the number of internet users; one must have the ability to maintain quality and strive for uniqueness.

18. Patience Ability

Patience has always been a shortcoming of IT people; possessing patience, even meticulously checking every punctuation mark in news articles.

19. Sensitivity and Attention to Detail Ability

Collapse due to ant holes is common in e-commerce; one must be sensitive, meticulous, and seriously address every error and loophole.

20. Solid and Resilient Ability

Website growth is becoming increasingly difficult and prolonged; only by being down-to-earth, resilient, and moving forward step by step can one succeed.

21. Mastery of Policies and Political Standards

E-commerce is just beginning; it is important to understand and master the latest policies, regulations, political trends, and standards.

Source: IT Tea House Forum http://bbs.itchaguan.com Author: Guxinshen