At the charity evening party held by CCTV for the Sichuan earthquake, JDB Group (Jia Duo Bao), which was the operator of Wang Lao Ji brand, donated as much as 100 million yuan. A post subsequently appeared on the Internet, which seemingly made Wong Lo Kat become a national brand pride instantly. Entitled with "Let Wong Lo Kat disappear from Chinese shelves! Blockade it!", the post actually advocated people to purchase a great amount of Wong Lo Kat. The supporting and praising voices brought about by the post eventually triggered extensive media reports.