Tencent officially enters the SNS market; QQ Alumni begins internal testing.

On the evening of June 6, QQ Alumni, the campus product under Tencent's QQ Zone, began its formal internal testing. The interface generally resembles the current mainstream SNS layout, but it has clearly moved away from Facebook's blue color scheme. QQ Alumni is an important step in Tencent's community strategy, representing Tencent's push into the campus market. Currently, QQ Zone is also an absolutely leading personal space and community product domestically.