May 31 message, according to foreign media reports, Toshiba will launch a new DVD technology later this year, aiming to take revenge for the recently defeated HD DVD. According to Japan's Yomiuri Shimbun, Toshiba's new technology is an extension of the current DVD format, and the picture quality it provides is comparable to Sony's next-generation DVD standard Blu-ray DVD. The message said that within the next six months, Sony will launch a DVD player based on this technology. At present, there are not many specific details available. But obviously, the price of this player will be lower than that of the Blu-ray player.