A good website needs to meet these four criteria.

by scseoer on 2011-12-06 13:12:25

User Behavior Path Diagram

The image above illustrates the behavioral path of a potential customer on a business website, from visiting and searching via keywords, browsing your site to ultimately transacting with you. This process involves several crucial steps. For instance, can the keywords that users search for accurately target your potential customers? Can the description in the search results entice potential customers to click (keyword selection and search result optimization)? You may invite professional SEO personnel or some consulting teams to assist you with optimization. However, the following four points need to be implemented on your website, and these four points will significantly impact the effectiveness of your website promotion:

1. Can potential customers smoothly open the target webpage?

Only when the webpage is fully presented to potential customers do you have the opportunity to fully showcase your company's strength and convert the traffic brought by search engines into business inquiries and orders. If you find that your keyword rankings are good or the click-through rate in paid promotions is relatively satisfactory, but the traffic to your website does not completely match, one possible reason could be that the webpage loading speed is too slow.

2. Can the website attract potential customers to stay longer?

Aesthetic interfaces and convenient usability mean a good user experience, which helps establish a professional corporate image, enhance the trust of potential customers, and attract them to stay on your website longer, paying serious attention to the product/service information provided on your website. If you find that your website traffic is considerable but the visitor dwell time is short, there might be an issue with the user experience on your website.

3. Does the website provide the information that potential customers care about?

Product/service information and company introductions are the most important content that your potential customers focus on, and they are also your core advantages over competitors, worth crafting carefully. If you find that the visitor dwell time is ideal but the volume of business inquiries is low, it could be due to the web content section. You can optimize the pages corresponding to the keywords on your website (landing page optimization).

4. Are the contact details provided on the website sufficient for potential customers to reach you in the first instance?

With the increasing popularity of various communication tools, relying solely on a phone number on your website may not meet the needs of potential customers. More and better contact options can help you retain more potential customers who are interested, and also allow you to more clearly feel the effect of search engine marketing.

These four steps form the complete path of potential customers on your website. A good business website often reaches a high standard at each step. Of course, whether your website is good or not mainly depends on how your potential customers evaluate it. We recommend that you consider the characteristics of your industry and potential customers (such as geographic location, education level, familiarity with the internet), especially by comparing with competitors, and start improving your website quality from simple and feasible aspects, gradually perfecting the website quality and enhancing the optimization effect.