Baidu's annual search trends list is revealed.

by leni on 2007-12-10 18:55:14

December 10, Baidu, the world's largest Chinese search engine officially released "Top Search List of 2007", Chang'e-1 replaced last year's "Steamed Bun Tragedy" to become number one on the "Top Ten Fastest Rising" list. Emerging topics such as "Olympic Tickets" and "Property Law" also made it to the list. In the "Top Ten Hot Searches," in addition to the usual MP3s and QQ, current social hot words like the "17th Party Congress," "Harmonious Society," and "Fund" are also included. This list reflects the top ten keywords with the highest search volume by Chinese netizens in 2007.

As in previous years, Baidu's "Top Search List of 2007" is based solely on the keyword search volume when Chinese netizens used Baidu for searches this year. According to reports, Baidu, as the world's largest Chinese website, responds to over hundreds of millions of search requests from 138 countries every day. Such a huge search volume and high coverage rate ensures that the annual list objectively reflects the focus of China's Internet and society.

This year, Baidu released a total of 23 lists, including the "Top Ten Fastest Rising," "Top Ten Hot Searches," "Top Ten Chinese Sports Stars," "Top Ten Funds," covering all aspects of Chinese social and cultural life. For example, the launch of "Chang'e-1" has touched the hearts of the Chinese people, Yao Ming is the sports star most followed by the Chinese, and the TV series "Dream of the Red Chamber" is the classic nostalgic drama that netizens care about the most; the fund that netizens pursue the most is "GF Poly Abundance," and the most loved online novel is "Tomb Raider." Fuyong Sister performed a "hat-trick," winning the title of "Internet Celebrity" for three consecutive years.

In addition, the list revealed some interesting results. Unlike previous years when netizens focused mostly on entertainment and games, this year's most searched keywords include social hot words like the "17th Party Congress," "Fund," and "Harmonious Society;" Zhang Bai Zhi and Xiao S became the "Golden Pig Moms" that netizens cared about the most; and 2007 saw the emergence of new internet terms represented by "dry girls." At the same time, relying on the world's largest interactive knowledge platform, the list also revealed results such as the "Top Ten How To," "Top Ten Don't," and "Top Ten What To Do."

Baidu Vice President of Products Yu Jun pointed out, "With a large amount of netizen search data and a strong search community platform, Baidu not only understands Chinese better, but also understands the Chinese people and Chinese society better. The release of this annual list comprehensively and authoritatively reflects the current state of Chinese society, culture, life, and entertainment." Since 2002, Baidu has been releasing the Search List at the end of each year. This list closely follows the pulse of the times, reflecting social hotspots and has become a barometer of China's social development and changes.