Sina Invests $66 Million in Mecox Lane for 19% Stake, Leveraging Weibo to Enter E-Commerce

Weibo Information Network, reprinted from Sichuan Online - Tianfu Morning Post

Related Reports:

Sina's financial report shows: the total number of registered users on Sina Weibo has exceeded 100 million.

In recent years, the number of Weibo users has grown rapidly, and Weibo has also become one of the hottest words on the Internet. Sina has been trying to explore the commercial value of Weibo. Yesterday, the latest financial report showed that Sina recently acquired a 19% stake in Mecox Lane, a B2C company also listed on NASDAQ. Regarding this acquisition, the industry believes that Sina will closely integrate its Weibo business with e-commerce.