Sina's Investment in Mecox Lane Promotes Value Chain Integration: How Does Weibo Boost E-Commerce?

Sina hopes to directly participate in the route of electronic commerce and gain more experience in B2C by taking advantage of the huge user base and traffic, which can not only increase advertising revenue, but also through participation in Gome get more B2C experience. Sina CEO Charles Chao said that Sina should become the best Internet platform which is more deeply rooted in social networks and mobile Internet.