Taobao's huge advertising continues to fuel its growth, but can its aggressive profitability steer the future?

The reason for the growth of Taobao's advertising revenue is a focal issue that is discussed and interested by the industry. However, there is no doubt that the growth of Taobao platform's transaction scale has led to the relative scarcity of Taobao's advertising resources, and Taobao's adjustment of search rules are two important reasons. The industry predicts that in 2011, Taobao's advertising revenue will still be a benchmark of the online advertising market.