This year’s Taobao Mall "Singles Day" promotion covers a variety of vertical industries, including apparel, footwear and bags, sports, beauty, home textiles, digital products and electrical appliances. The number of brands and the scale of goods participating in the 50% discount event is unprecedented. Even hot-selling items such as IPADs and iPhones are taking part in the 50% discount sales event during certain designated hours on that day. The price of an IPAD after the discount will be less than 2000 yuan.