Analysis of Taobao直通车 Strategies for Grabbing Rankings and Orders

Taobao Direct is one of the main methods for promoting Taobao stores, and has always been the subject of study for many sellers. The research directions can be simply summarized into two aspects: firstly, how to make the product rank higher with a lower bid, which is referred to in this article as the "rank-grabbing measurement"; secondly, how to increase the click-through rate of the product via Taobao Direct, which ultimately aims to improve the order conversion rate, so this article refers to it as the "order-grabbing strategy." Below, we will conduct a specific analysis based on these two strategies.