Grassroots alliances rise unexpectedly: Google and Baidu may no longer dominate the world

In the past, the ad alliance market has always been a three-way standoff between Google, Baidu and Taobao, but this pattern may be broken. It is reported that Letao.com and Dangdang.com have recently announced to launch their own site alliances and extended olive branches to small and medium-sized sites. In addition, other new Internet forces are also ready to make their moves and hopefully build their own kingdoms. The alliance model is no longer a game only Internet giants can afford to play.