At the "Baidu Technology Innovation Conference" on August 18, 2009, Robin Li, Chairman and CEO of Baidu, proposed a completely new technical concept called "Box Computing". To date, for Baidu, the concept of "Box Computing" has turned from an ideal into reality. On September 2, Baidu held the 2010 Baidu Technology Innovation Conference at the China Grand Hotel. Robin Li, founder of Baidu, announced the launch of an open data and application platform, in pursuit of future technology and forward-looking concepts for the Chinese-language Internet.