Corporate Blog Series (I) Introduction

One of the important commercial applications of blogs, as one form of social media, is corporate blogging.

In Paul Gillin's book *The New Influencers*, which was published in the summer of 2007, an entire chapter—titled "Corporate Conversations"—and a case study about Microsoft are used to interpret, analyze, and guide knowledge and practices related to corporate blogs.

This book hasn't been translated into Chinese yet. I reached out to Paul a while ago regarding the translation of this book, but his publisher hasn't replied yet. So for now, I'll start by writing some reading notes. It might take a bit longer because I have quite a lot of assignments, so please be patient and wait!

Also, because of my recent marketing management class, our group is currently working on...