The competition among many players has boiled down to a duel, forming a commercial pattern in the blogging industry.

Blog commercialization has been a focal point of internet attention since the rise of blogs. Domestic Blog Service Providers (BSPs) and other blog media have attempted various forms of commercialization, but most eventually failed and perished on the path to blog commercialization.

Among them, Sina.com and Bo拉a.com emerged from their respective fields, firmly occupying a high ground. What was once a battle among many competitors turned into a two-player game between these two, gradually forming the landscape of blog commercialization.

Battle Among Many Competitors

Blogs, as one of the hottest personal media platforms today, contain content, generate traffic, attract popularity, and maintain loyal readers, thus possessing significant commercial value.

Most blogs have a large number of subscribers. Similar to newspaper subscribers, these netizens use tools like RSS to continuously follow their favorite blogs. The first thing they do when they go online every day is to open their reading tools or directly visit the URLs of these blogs. According to statistics from some RSS reading tools, there are already a considerable number of domestic blogs with thousands or even tens of thousands of loyal readers — a figure that would make some newspapers and magazines feel ashamed.