The sustainable development issue of China SEO
Regarding the issue of sustainable development in Chinese SEO, I believe many friends have a certain understanding and knowledge of SEO. Below, I will briefly summarize my views on the problems faced by domestic SEO.
First: A shortage of professional SEO personnel
Second: A lack of SEO teams
Third: A deficiency in SEO knowledge and concepts
Fourth: Poor communication between SEO and search service providers
Fifth: A lack of SEO tools
Sixth: Too scattered SEO theoretical knowledge
Seventh: A generation gap between enterprises and SEO
Eighth: A lack of SEO training institutions
All of these issues are realistic factors that expand the Chinese market. To enable China's SEO to achieve sustainable development, we must always address these issues in our future work or learning research.
Below, I will provide simple answers to the above issues:
First: A shortage of professional SEO personnel
Since 2003, when the Chinese SEO market began to heat up, there are still very few people who specialize in SEO, and even fewer companies that professionally provide SEO services. Most of China's SEO practitioners are freelancers or individual websites, building their own sites, doing their own SEO, and reaping their own benefits, living a self-sufficient life. What are the reasons for such situations? Is it hard for SEO to survive in online companies or some enterprises? What conditions make these freelance SEOs not pursue SEO as a career? This is worth deep thought.
Second: A lack of SEO teams
Currently, TV interactive teams are quite influential. As they say, this team is entirely a public welfare team. But where are the commercial teams? Now should be the time for official SEO service teams to emerge. Many SEO teams consist of only 1-3 people small teams. Some successful cases and experiences are also published under personal names on blogs or some columns. How convincing and influential are these texts? How much do enterprises trust such articles? Perhaps showing tangible benefits to those enterprise managers would confirm the existence of SEO, making them value SEO talents and cherish SEO talent resources. Online companies currently use SEO talents more in B2B websites or network companies providing website promotion services.
Third: A deficiency in SEO knowledge and concepts
There is too much reliance on personal experience and a lack of formal team cooperation in SEO experience. The education knowledge system for SEO customers, SEO price system, SEO credibility guarantee system, etc., are all insufficiently developed, making it difficult to undertake SEO projects. It mainly relies on personal credit, which is why many clients want to try before buying when looking for SEO services. Whether trying before buying or buying before trying, the interests of SEO service providers and clients need to be protected.
Fourth: Poor communication between SEO and search service providers
In China's bumpy journey of SEO, there has never been any news of deep exchanges or agreements between SEO agencies and any search engine service company. Instead, more exclusionary statements like "SEO cheating" are heard frequently. VIP Network believes that there is a lack of deeper communication between these two parties. Why can't they sit down and have a good talk? Perhaps the problems could be easily resolved. The essential benefit of SEO is the search engine, which can be definitely stated.
Fifth: A lack of SEO tools
This is an issue that many SEO enthusiasts or small teams on the internet care about. Currently, SEO lacks SEO tools suitable for Chinese SEOers. Domestic major search engines also lack their own SEO tools. Of course, Google's approach to SEO is commendable. Google's webmaster tools are also popular among SEOers. Domestically, Sogou has gained considerable influence. Since the second half of 2006, it has launched many game products, worthy of recommendation and study.
Sixth: Too scattered SEO theoretical knowledge
There is a lack of a complete theoretical knowledge system. There are many reasons why this system is hard to form. SEOers' research directions are not comprehensive enough, their own knowledge systems are incomplete, and their personal time and energy are insufficient. In China, perhaps only universities are suitable for academic research. Recently, TV blogs reported that foreign universities have opened SEO courses. Hearing this news was comforting, but looking at the domestic situation makes one feel a bit sad.
Seventh: A generation gap between enterprises and SEO
Now, if you randomly ask any enterprise whether they have a website, most will say yes, but how many truly conduct marketing through the internet? More often than not, they just follow the trend, which lags far behind foreign counterparts, especially in enterprises in western China. It can be confidently said that most enterprise executives do not understand what online marketing is, do not know what SEO is, and do not know its value and benefits to their enterprises. Salespeople might know a little, but more enterprises are still in the era of verbal marketing, telephone marketing, and meeting marketing. Website marketing, search engine marketing, email marketing, blog marketing, etc., are virtual and unrealistic to them. Is there really a generation gap between enterprises and SEO? If so, it is indeed terrifying.
Eighth: A lack of SEO training institutions
Of course, this is inevitable. Due to the shortage of professional personnel, the employment scope is relatively narrow, and the market for training institutions is not prosperous. More websites or online companies are willing to accept SEO training.
Finally, many people may ask, what exactly is SEO?
This question has been asked almost ad nauseam on the internet. Personally, the simplest answer is:
SEO is improving the friendliness of a website to search engines based on high-quality content and enhancing user experience. After SEO, the external manifestation of the website is an increase in traffic, an increase in inclusion, an improvement in Alexa ranking, a natural rise in rankings for some keywords, and an improvement in PR. Of course, these are highly beneficial to enterprises, search engines, and SEOers alike. Why not do it?
Article Source: http://www.01cm.com.cn/seo-optimize/138/
