According to foreign media reports, industry insiders said that the long-rumored "Microsoft-Yahoo merger" has resurfaced recently. The two parties have made contact again recently, trying to make this "match" happen. A banking source who has just met with Microsoft said: "After losing in many bidding wars, Microsoft is now tired of it. Now, Microsoft urgently needs to enhance its market competitiveness through an acquisition." In fact, at the end of 2006, many analysis institutions indicated that Microsoft was very likely to acquire Yahoo! in 2007. The main reasons include the following ten points: