[Simple Beauty New Perspective] People passing by the Tiandy in Guangzhou might have an impression of a "Baidu BBQ" sign, and the reason is very simple: the majority of Chinese Internet users use the Baidu search engine. The importance of a name goes without saying; to make users remember you, you must first let them remember your name. For Internet companies, a name means traffic. Because most Chinese Internet users like to enter the website's name into a search engine, the name is the website's business card. The first rule for businesses building websites: if you cannot make users remember your website's name within the first second, then in this era when search engines produce millions of search results in milliseconds, it means that you will be competing with hundreds or even thousands of other same-named enterprise websites; choosing a good website name and domain name cannot guarantee your success, but it is the first step towards achieving success.