[Jianmei Network] The Matthew Effect of the Internet: NetEase's Game Strategy

[Jian Mei New Perspective] There is a Matthew Effect in economics, which means that the party gaining more benefits often will gain more, while the party gaining less will lose more. That is, the winner takes all theory. We can see that the Matthew Effect is also constantly present on the Internet. Either you become the dominant player in the industry, controlling a certain area, or you become a speck of dust in the vast sea of people, disappearing without a trace once there is a policy change. The recent event of NetEase pushing out第九 City to obtain the agency rights for Blizzard games is actually driven by the Matthew Effect.