Analyze user search intent to improve traffic quality

by 304885068 on 2008-12-01 16:59:10

Current Situation of the Search Industry:

Search engines are becoming increasingly advanced.

Searchers, on the other hand, find it harder to get the information they want.

There are more and more SEO practices, but the survival situation is getting worse.

Enterprises are increasingly confused: Is SEO really useful?

SEO is a means, not an end.

Align with users' search purposes and improve value conversion.

Abandon or de-emphasize junk traffic for more competitive marketing.

Lower costs, higher returns.

Sustainable development.

Comprehensive data analysis and keyword screening:

High-quality keywords that align with user intent.

Keywords that can be improved to better match user intent.

Popular keywords that generally align.

Keywords with very low value conversion.

Keywords that do not align with user intent.

Keywords where the input-output ratio is not proportional.