Communications in Color: New Opportunities for Color Printing Technology

Recently, color printing technology which integrates low cost and high speed has found a very promising market. For many printing applications, if image color printing equipment with both high image quality and high cost per page is used for production, it would be overkill.

The mysterious market is the communication color printing market because customers' requirement is to communicate more effectively with others through printed materials, and what they consider are acceptable image quality, high productivity and reliability, as well as low price. Before the emergence of fast and low-cost color printing solutions, purchasers of printing equipment mainly relied on monochrome imaging solutions to meet customer needs, because no color printing could match those monochrome solutions in terms of speed and cost. Communication color printing and creative printing technologies have helped us break this deadlock.