Why do companies need to build websites, and what kind of benefits can websites bring to companies? Building a corporate website is not the ultimate goal; rather, the basic objective is to gain greater economic and social benefits through the Web site. Therefore, when designing a corporate website, one must consider whether the site will showcase the company's image, provide detailed introductions of products or services, or reflect the company’s development strategy. All design plans should revolve around user needs and demonstrate the purposefulness of building the site. This requires professional-level corporate website construction solutions.
A marketing-oriented website does not pursue visual impact but instead discards design philosophies centered solely on technology or "art." It adheres to the principle of putting "consumers" (Customer) at the core, conducting comprehensive analyses based on consumer needs, market conditions, and the company's own situation to create reasonable input-output design solutions. Below, we will discuss the front-end design plan for corporate website construction:
1. Methods for Determining Website Categories and Sections
We need to remember the principles for setting up website categories: first, to fully highlight the key points of the corporate website, and second, to consider the user experience. The essence of a category is an extension of the website's theme, serving as an outline index of its content. Good category design should resemble the table of contents of a book, guiding users clearly through the webpage. The index should guide visitors in finding the most important things on the site. When setting up categories, the following aspects should be considered:
2. Specialized Categories for Key Content, Closely Linked to the Theme
The common practice is: categorizing main content information in a certain way and establishing specialized categories for them. The number of key categories should have a certain advantage within the total number of categories on the site and should be displayed in the key areas of the site. This allows the professional theme of the site to stand out and deepen the user's first impression.
3. Concentration of Main Content with a Reasonable Structure
We need to understand that the method of reading webpages differs from that of books, so corporate websites should pay attention to the design of their structure. Since the content distribution of a website has layers, it is important not to place key pages too deeply, which would hinder both user navigation and search engine optimization.
For less important pages, they can be placed in secondary pages. If placed in key pages, this could easily disrupt the thematic information of the webpage.
4. Internal Links and Search Engines on the Homepage for Easy Access
Although website categories are set up in layers, it is often the case that links to key pages are buried too deep.
To avoid overly deep content arrangement, it's a good idea to present the website content in a network-like structure. However, if the network structure becomes too complex, visitors may get lost.
The only solution to this problem is: while maintaining the website structure, link the key content or key keywords back to the homepage. For large websites with complex structures, it's best to use a search engine and set up website navigation, helping users quickly find the content they want. This is also one of the ways to enhance user experience.
5. Humanized Design for Recent Updates
It's necessary to have an update reminder section on the homepage or place an update mark (commonly a "new" word or "新" icon) next to relevant category links. This is done to accommodate regular visitors who, upon entering the website, first look at the latest content. If there are no updates, they don't waste time searching elsewhere. By doing this, the homepage becomes more humanized, and the more the website considers its customers, the more likely they are to visit again.
6. Two-way Communication Columns for Timely Interaction
There are many forms of communication columns, such as forums, guestbooks, mailing lists, QQ, MSN, etc., allowing viewers to express their opinions and participate in website activities. One of the greatest advantages of the Internet is providing means for people to communicate with each other. Establishing two-way communication columns and combining them with traditional methods like telephone, fax, email, and instant messaging tools like QQ makes better use of network technology and makes the website appear more formal and trustworthy. For e-commerce websites, customer information left behind can timely reflect market trends, helping the site improve operations and services, which is an invaluable asset.
FAQ: For marketing-oriented enterprise sites, it is best to establish a column for frequently asked questions. Gather commonly asked questions into this section. This way, it facilitates user information retrieval and saves time.
7. Practical Website Maps and Navigation
Large websites are rich in content, have multiple levels of categories, and complex links. Even website staff cannot completely remember its structural relationships. To facilitate browsing, a website guide section can be designed on the homepage.
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