Transformation from a photo studio to a photo planning service

Locksley's staff confirmed the company's transition from a mere photo studio to formulating photo display solutions. "Large Beijing photography studios like McDonald's have always focused on market demand; they know how to sell products, highway railings. David always comes to us for advice on his printing and presentation needs. We enjoy this kind of partnership. David constantly instills in us the idea of 'enlarge the picture, sell at a good price,' which we find quite convincing. Even in a recessionary environment, if people really like it, they will always find a way to buy it. The key is what to use to entice customers," said another boss of a Beijing photography studio in agreement. The story about McDonald's large photos increasing sales is enlightening, but it doesn't just express the concept of 'bigger is better.' It highlights the importance of networking in this trend-driven photography industry. In the past few years, professional Beijing photography studios have closed down faster than supermarket chains, but companies that help photographers like McDonald develop new products have survived. In return, McDonald openly shares customer needs with Locksley. This symbiotic relationship not only helps both sides get through the current downturn but will undoubtedly become increasingly prosperous.

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