Google Enters the Online Gaming Industry via a "Virtual World"? - Age1983

A few days ago, Google launched a "virtual world" service named Lively. If the concept of "virtual world" seems unfamiliar, you can think of it as an "online game". Lively is an interesting service that allows you to design a room online and then invite your friends to chat and interact.

You just need to install a small software to start using Lively service. Google made a promotional video showing various virtual avatars and furniture for you to choose from, and all of these are free. Moreover, the room you create can be embedded in a blog, and the characters can perform actions such as dancing and waving. Compared to the existing Gtalk, the interaction methods are much richer!

To be fair, if compared with its main competitor "Second Life", Lively seems somewhat niche and even less rich than the domestic product "Love Apartment". However, Google's characteristic lies in its rapid improvement speed, and after some time, it might pose a threat to the existing competitors. Whether Lively has the potential to become the next star product is worth looking forward to!