Official Google News Optimization Tips Revealed

Google News is famous for its automatic aggregation of news content through machine algorithms, although it is not yet perfect. However, one thing is certain: no matter what type of news website you have, once it is selected as a news source by Google News, it will bring significant traffic and new users to your site. A good example is FT.com, which saw a 75% increase in traffic and an addition of 230,000 registered users within six months after making some of its content free and accessible to Google News. For this reason, some optimization techniques related to Google News have spread around. But how many of these so-called optimization techniques are truly effective?

Today, the Google News team has authenticated these claims. The following optimization techniques/facts have been confirmed as effective by Google:

1. After an article is published and updated, the updates will not appear on Google News.

This is because the Google News crawler only visits each article's link once. Therefore, any updates made to the article after it has been indexed by Google News will not appear.