1. Useful: Focus on "people" - their lives, work, and other aspects.
2. Quick: Able to respond rapidly, even in milliseconds.
3. Simple: The power of simplicity is strong.
4. Attractive: Appeals to all genders, ages, and social classes.
5. Innovative: Dare to innovate.
6. Global: Design for the entire world.
7. Profitable: Have a good profit plan.
8. Beautiful: Be beautiful without distracting attention from functionality to aesthetics.
9. Trustworthy: Instill a sense of trustworthiness.
10. Human-centered: Have a human touch.