Google Punishes Sites That Cheat

Don't anger the Google gods. That was the lesson Paul Sanar learned last year -- too late. Until last fall, the 21-year-old New Yorker, who runs the online diamond business Skyfacet.com, was on track to sell $3 million worth of jewelry in a year, mostly on traffic he got from Google. But then, he says, Google delisted him, rendering his site virtually unknown.