I believe what this Ads wants to show is not its creativity, but rather it wants the audience to directly and clearly know: SONY BRAVIA can bring you a new and unique visual experience!
The visual impact of the first three images is quite strong, and it's easy to see the implications. The problem is, no matter how I look at the last one, I can't seem to get a sense of illusion... Do I have to rotate this image in circles to find the hidden elements?!