"A-Life" mainly provides consumers with creative products related to daily life. The A-Life online store adheres to the concept of "every item has a special creative design", offering consumers various novel styles, fashionable colors, and unique functional creative living products. Additionally, to help consumers better understand the functions and usage of the products, a dedicated A-Life blog (http://www.a-life.com.cn) has been created to introduce these A-Life products available for sale. The blog also features a wealth of articles on various creative products including "novelty items", "conceptual products", and "a big mix of creativity".