Google's official explanation of the new interface in testing

There have always been users who found that Google is testing new website interfaces, and our site has also reported several cases. Personally, I am relatively satisfied with the new interface, of course, some people don't like it, which is normal. However, these new interfaces share common characteristics:

1. They appear suddenly.

2. They are accidentally discovered by someone.

3. Only a small number of people can encounter them.

4. They quickly revert to the original interface.

Why is this? Is Google doing something behind the scenes? Yes, now the official Google blog has responded: Yes, it's exactly what we're doing.

This is the first time Google has formally explained and clarified the testing of new interfaces. Google says it randomly displays the new interface under test to certain relevant users so they can experience it and get a better search experience. The reason for doing this is because real user experience is what Google wants to know most, and this best helps Google understand user behavior online.

Therefore, in order to better understand user feelings, Google sometimes randomly selects a small number of people and shows them improved search options or added elements that are being tested. So, if one day you use Google and find that the interface is different or there is a new feature, and you excitedly tell your friend but he can't see what you described, that's very normal.

Google admits that it is currently trying new ways to improve search results. For example, when you search for a job position, the returned search results may provide relevant search options such as job location or job responsibilities for you to choose from, unlike traditional Google searches where you have to perform multiple searches to gradually narrow down the search scope.