Trendy lifestyle, living to the fullest, cool professions - Wulin Blog Network

There is a group of people around us: they are the darlings of fashion. For most of the year, they travel around the world to capture fashion information. The front few rows of the catwalk at each season's international big brands' new product launch will always be reserved for them. They have to communicate and negotiate with suppliers from various countries, and then go shopping in fashion capitals. During the busy season, they often wake up in a hotel and forget which country they are in. These people who can accurately judge the trend of fashion, have elegant taste, unique insight, rich experience, and can formulate and implement procurement plans for best-selling products according to the market, are called "fashion buyers".

The buyer (buyer) as a career originated in Europe in the 1960s. They can bring the latest fashion trends to a city and imperceptibly drive and cultivate the purchasing habits of fashionable people.

Let's take a look at the fashion work of fashion buyers in Wenzhou.

Female buyer: Xixi, 3 years of experience

During her university days in Shanghai, Xixi showed excellent sensitivity to fashion. Unable to resist the praises of her compatriots, after graduation, Xixi opened a clothing store in the then not-so-busy Dashanmen Chengda Building, serving as the first fashion buyer herself.

Most of the customers in the store are Wenzhou women with strong purchasing power, high taste, and good figures. "High taste, unique", is her standard for purchasing clothes.

Xixi said: "Every time I go to purchase, I don't take advantage of the big brand discount period to rush to buy, I only stick to my own fashion taste." She used to fly to Hong Kong and Dubai frequently for purchases. Hong Kong is an international metropolis, and she could always find surprises there. In Dubai, she could buy many brands that were unavailable in other countries, which was what she required for uniqueness.

After her long-term search and screening, she now has several stable sources of supply. For example, a store in Hong Kong was introduced to her by a fellow buyer, and the owner's taste very much meets Xixi's requirements. Therefore, she must go to Hong Kong twice a month to select goods. It is rumored that she even encountered Hong Kong female celebrities selecting items in that store. For Xixi, being a fashion buyer is a noble profession. Even though she runs around all over the world, she doesn't feel tired at all. She only feels down when she can't find styles she likes. Every time she returns from abroad after purchasing, her family opposes it when they see she has lost weight, but no matter what, nothing can stop her passion for fashion.

Male buyer: Nan Xiangjing, male, 7 years of experience

Mr. Nan's store is relatively hidden. The reporter had to circle around the Jinhuang Building on Renmin Zhong Road before seeing the sign of Nan's Overall Image Design. In his store, clothes from all over the world are displayed, all purchased by him from abroad. He has always been a fashionable figure among his friends, and the accessories and clothing he bought for his loved ones often receive recognition from his friends. Every time he went to Shanghai or Hong Kong, his friends would entrust him to buy clothes, home decorations, etc. Later, Mr. Nan simply opened a personal image studio and became a professional fashion buyer himself.

His selection of clothing focuses on overall beauty, good shape, and good color tone. Not only is it at the forefront of fashion, but it also has strong functionality, and will be tailored to customers accordingly. Each time he goes to purchase, he walks back and forth on the entire street, noting down the styles he likes until he finishes, then selects the best styles and textures from his notes. Such workload sometimes results in picking out only one or two pieces from tens of thousands of clothes. Ruining two pairs of shoes a month is a common occurrence.

Mr. Nan is very confident in his grasp of fashion. What sets him apart from most buyers is that he ignores the constraints of trends and provides customized services for new and old customers, which is also one of the methods to avoid inventory buildup.

Mr. Nan suggests that if you want to become a fashion buyer, you can start by bringing back some beautiful clothes for your friends or people who share the same interests as you. As you gradually meet more customers, you will try to meet the requirements of each customer, making your merchandise increasingly diverse.