The Development Prospect of Automobile Beauty Products
In recent years, automobile sales have maintained a high-speed growth. The popularity of automobile sales has heated up the market for automobile beauty products and automobile maintenance products. However, due to the relatively low entry threshold and lack of industry standards in the automobile beauty products sector, there is severe disorderly competition, which hinders healthy development. Therefore, how to effectively address the contradictions encountered in the development of automobile beauty products has become an issue that must be considered.
According to staff from the registration department of the Administration for Industry and Commerce, with the rapid development of the automobile beauty industry, numerous automobile beauty shops have emerged. To date, the number of automobile beauty shops registered with the industry and commerce departments has increased nearly 100 times compared to five years ago. Due to the relatively low entry threshold, some small shops engage in fierce "price wars" to survive, causing counterfeit automobile decoration products to flood the market. Since it is difficult to distinguish the authenticity of some automobile beauty products, these small shops can pass off fake goods as genuine ones, thereby lowering prices but compromising product quality at the same time. Why does such a situation occur in the automobile beauty products market? According to the person in charge of the Jinan Gui Pai Automobile Products Wholesale Network in Shandong Province, the lack of industry standards is one of the main reasons for the disorderly competition in the automobile beauty market. For example, when it comes to silk seat pads, some are made entirely of silk, some contain 50%, and others only 20%. So, what percentage of silk content qualifies as a silk seat pad? There has never been a relevant standard for this. The absence of industry standards not only leads to the proliferation of counterfeit and substandard automobile beauty products but also traps this industry in a vicious cycle of low-price competition.
Therefore, to promote the healthy development of the automobile beauty products industry, the market for automobile beauty and maintenance products should establish relevant laws and regulations to improve industry order. Relevant departments should focus on supporting larger-scale merchants while severely cracking down on counterfeit and substandard products.
For more knowledge about automobile beauty products, please visit China Automobile Beauty Talent Network at www.qcmrrc.com.