The excellent brand that turned sportswear into fashion. When Knight was still studying at Stanford Business School, he had devised a business plan to found a shoe company. A few years later, he and a partner began developing their own shoes. The endorsement by sports stars, combined with the company's continuous innovation in the appearance and performance of athletic shoes, quickly made Nike one of the top brands in the industry. In 2004, Knight resigned as CEO but continued to serve as president. What is his most recent project? The answer is a film production studio, which is about to release its first full-length children's movie.