How to easily achieve good rankings for your corporate website -- Website Construction Expert
1. On-site Optimization Code
On-site optimization is directly related to the number of pages indexed by search engines, so it is necessary to optimize the code. Regular code modifications are usually done once and not touched again. However, you should monitor if there are any changes in your website's ranking on search engines, then make code adjustments based on analysis. This will significantly improve your website's ranking. The general reasons for a stagnant ranking include:
1. Unclear keywords can affect rankings. Make your keywords clear by bolding all keywords within the site and linking them to the homepage.
2. Distributing homepage weight to internal pages can also impact rankings. If your site's weight is dispersed, your internal pages have a higher chance of appearing on the first page. However, this isn't always stable. To increase homepage weight, add secondary navigation links pointing back to the homepage on each page.
3. Avoid using black hat techniques internally as it could get your site penalized.
2. Static Page Content Updates
SEO professionals generally prefer static pages because they're better for indexing, though they can be cumbersome. Updating content requires regenerating the static pages every time, which is tedious but effective for improving rankings. Here are some tips for updating static pages:
1. Copy the static page layout but ensure that each page's header image is different. This helps with website optimization.
2. Bold keywords and link them when updating articles.
3. Add consistent secondary navigation links pointing to the homepage at the bottom of static pages.
Following these steps will make static page updates easier. SEO work may be tedious, but it’s worth it for better rankings.
3. Exchange of Friendly Links
Friendly links are an essential tool for SEO professionals. Search engines consider how many websites vote for your site via links. If you receive many votes from high-weight sites, your rankings will likely be on the first page. Therefore, exchanging friendly links daily is highly recommended. While useful, here are some things to keep in mind:
1. Check the other site's PR value; don’t exchange with sites having lower PR values than yours.
2. Ensure the site hasn't been penalized before.
3. Verify the number of indexed pages on the other site; more indexed pages are better.
4. Use high-authority platforms for exchanging friendly links and post your keyword and URL there for reciprocal linking effects.
5. Preferably exchange links with industry-related business sites for optimal results.
4. Soft Article Promotion
Soft articles are one of the best ways to promote external links. They offer more than just external links, such as improving webpage snapshot dates. Soft article promotion is highly effective. Many SEO professionals avoid writing soft articles due to perceived inconvenience. Writing soft articles can make your work less monotonous and pass time quickly. When writing soft articles, remember:
1. Write helpful content rather than industry-specific articles, adding your link and keyword at the bottom.
2. Avoid excessive advertising; the link should only appear once.
3. Post soft articles on well-known original content websites, typically managed by webmasters.
4. Vary keywords in each article and embed them naturally at the end.
5. Aim for at least one or two soft articles per day to enhance SEO efficiency.
5. External Link Posting and Commenting Skills
When posting or replying, issues like posts being deleted or IPs being blocked by forum administrators can occur. This might discourage SEO professionals and make the work seem repetitive. To prevent this, follow posting rules and develop strategies. Here are some tips:
1. Ensure your posts are relevant to the forum theme, preferably original. If not, modify found content significantly.
2. Avoid posting advertisements; most forum administrators will delete such posts.
3. Avoid sensitive words as they are often filtered out automatically by forums.
This article is provided by Zhengzhou Website Construction Company (www.gjcyh.com).
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