Jobs once said that a biography should not be published while one is still alive. The time has not come for reminiscence. However, two years ago, Jobs' wife Lauren called Isaacson, the former editor-in-chief of Time magazine, and said "If you are going to write his (Jobs') biography, it's best to start now."
For this biography, Isaacson had more than 40 face-to-face exchanges with Jobs until the last days of his life, during which he was one of the few people Jobs met besides his doctors and family. At the end of the last interview, Isaacson, suppressing his inner sadness, asked Jobs why he had refused media attention and deliberately focused on privacy for twenty years, but in the past two years had been so open, sincere, and even eager for this book. Jobs replied: "I want my kids to understand me. I'm not always with them. I want them to know why, and also understand what I've done."